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Sport team loyalty : integrating relationship marketing and a hierarchy of effects
Tsiotsou, Rodoula H. - In: The journal of services marketing 27 (2013) 6, pp. 458-471
Persistent link: https://www.econbiz.de/10010198152
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Exploring the experiences of female sport fans : a collaborative self-ethnography
Hoeber, Larena; Kerwin, Shannon - In: Sport management review 16 (2013) 3, pp. 326-336
Persistent link: https://www.econbiz.de/10009787471
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Enhancing the benefits of professional sport philanthropy : the roles of corporate ability and communication strategies
Inoue, Yuhei; Mahan, Joseph E.; Kent, Aubrey - In: Sport management review 16 (2013) 3, pp. 314-325
Persistent link: https://www.econbiz.de/10009787473
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Exploring sport brand double jeopardy : the link between team market share and attitudinal loyalty
Doyle, Jason P.; Filo, Kevin; McDonald, Heath; Funk, … - In: Sport management review 16 (2013) 3, pp. 285-297
Persistent link: https://www.econbiz.de/10009787479
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Determinants of service innovation : a typology of sports federations
Winand, Mathieu; Vos, Steven; Zintz, Thierry; … - In: International journal of sport management and marketing … 13 (2013) 1/2, pp. 55-73
Persistent link: https://www.econbiz.de/10009790710
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Creating revenue via Organisational "Brandpression" Management (OBpM) : a marriage of brand management and impression management in professional sport
Agyemang, Kwame J. A.; Williams, Antonio S. - In: International journal of revenue management : IJRM 7 (2013) 2, pp. 171-181
Persistent link: https://www.econbiz.de/10009791531
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Development and validation of the motivation scale for disability sport consumption
Cottingham, Michael; Carroll, Michael S.; Phillips, Dennis - In: Sport management review 17 (2014) 1, pp. 49-64
Persistent link: https://www.econbiz.de/10010257213
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Special edition: Community sports
2013
Persistent link: https://www.econbiz.de/10010258925
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Exploring customer-to-customer value co-creation platforms and practices in team sports
Uhrich, Sebastian - In: European Sport management quarterly : ESMQ 14 (2014) 1, pp. 25-49
Persistent link: https://www.econbiz.de/10010337063
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Marketing pro-environmental venues in professional sport : planting seeds of change among existing and prospective consumers
Kellison, Timothy B.; Kim, Yu Kyoum - In: Journal of sport management : the official journal of … 28 (2014) 1, pp. 34-48
Persistent link: https://www.econbiz.de/10010367442