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Detecting gender item bias and...
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Ewing, Michael
76
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62
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37
Caruana, Albert
25
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21
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14
Berthon, Pierre
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9
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ECONIS (ZBW)
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31
Exploring the effects of perceived service provider sincerity on consumers' emotional state and satisfaction during service consumption
Gountas, Sandra
;
Mavondo, Felix
;
Ewing, Michael
; …
- In:
Tourism analysis : an interdisciplinary tourism & …
16
(
2011
)
4
,
pp. 393-403
Persistent link: https://www.econbiz.de/10009489780
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32
Brand relationship and brand equity in franchising
Nyadzayo, Munyaradzi W.
;
Matanda, Margaret Jekanyika
; …
- In:
Industrial marketing management : the international …
40
(
2011
)
7
,
pp. 1103-1115
Persistent link: https://www.econbiz.de/10009490242
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33
The process of global brand strategy development and regional implementation
Matanda, Tandadzo
;
Ewing, Michael
- In:
International journal of research in marketing : IJRM ; …
29
(
2012
)
1
,
pp. 5-12
Persistent link: https://www.econbiz.de/10009552158
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34
From whence it came : understanding source effects in consumer-generated advertising
Steyn, Peter
;
Ewing, Michael
;
Heerden, Gené van
;
Pitt, …
- In:
International journal of advertising : the quarterly …
30
(
2011
)
1
,
pp. 133-160
Persistent link: https://www.econbiz.de/10008936314
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35
Developing customised CRM projects : the role of industry norms, organisational context and customer expectations on CRM implementation
Steel, Marion
;
Dubelaar, Chris
;
Ewing, Michael
- In:
Industrial marketing management : the international …
42
(
2013
)
8
,
pp. 1328-1344
Persistent link: https://www.econbiz.de/10010227746
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36
Resolving contradictions in instiutional demand through loose coupling
Newton, Joshua D.
;
Ewing, Michael
;
Collier, Paul
- In:
Industrial marketing management : the international …
43
(
2014
)
5
,
pp. 747-753
Persistent link: https://www.econbiz.de/10010404133
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37
How contagious is your viral marketing campaign? : a mathematics model for assessing campaign performance
Ewing, Michael
;
Stewart, David B.
;
Mather, Dineli R.
; …
- In:
Journal of advertising research
54
(
2014
)
2
,
pp. 205-216
Persistent link: https://www.econbiz.de/10010383780
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38
The effect of product placement in computer games on brand attitude and recall
Mackay, Thomas
;
Ewing, Michael
;
Newton, Fiona
; …
- In:
International journal of advertising : the quarterly …
28
(
2009
)
3
,
pp. 423-438
Persistent link: https://www.econbiz.de/10003874750
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39
Developing a global CRM strategy
Shumanov, Michael
;
Ewing, Michael
- In:
Emergent strategies for e-business processes, services, …
,
(pp. 77-90)
.
2009
Persistent link: https://www.econbiz.de/10003950307
Saved in:
40
Brand rivalry and community conflict
Ewing, Michael
;
Wagstaff, Peter E.
;
Powell, Irene H.
- In:
Journal of business research : JBR
66
(
2013
)
1
,
pp. 4-12
Persistent link: https://www.econbiz.de/10009720410
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