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The impact of franchisor support, brand commitment, brand citizenship behavior, and franchisee experience on franchisee-perceived brand image
Nyadzayo, Munyaradzi W.; Matanda, Margaret J.; Ewing, … - In: Journal of business research : JBR 68 (2015) 9, pp. 1886-1894
Persistent link: https://www.econbiz.de/10011384162
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Co-branding as a social marketing initiative
Peachment, Allan; Ewing, Michael; McMahon, Lance William - In: The journal of contemporary issues in business and … 5 (1999) 2, pp. 35-40
Persistent link: https://www.econbiz.de/10003181494
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Industrial and social networks in Asian collectivist societies
Ewing, Michael; Napoli, Julie; Caruana, Albert - In: The journal of contemporary issues in business and … 6 (2000) 2, pp. 25-32
Persistent link: https://www.econbiz.de/10003182392
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Strategic human resource effectiveness, internal marketing and performance in the public sector
Ewing, Michael; Caruana, Albert - In: International employment relations review 5 (1999) 1, pp. 15-27
Persistent link: https://www.econbiz.de/10001600935
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Market orientation and performance in the public sector : the role of organisational commitment
Caruana, Albert; Ramaseshan, B.; Ewing, Michael - 1996
Persistent link: https://www.econbiz.de/10000973818
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Predicting season ticket holder retention using rich behavioral data
Karg, Adam; Tamaddoni, Ali; McDonald, Heath; Ewing, Michael - In: Journal of sport management : the official journal of … 35 (2021) 5, pp. 426-439
Persistent link: https://www.econbiz.de/10012651050
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Balancing creativity and organisational performance in an advertising agency network : a case study
Collier, Paul; Ewing, Michael; Cooper, Holly B. - In: Journal of marketing communications 27 (2021) 8, pp. 840-864
Persistent link: https://www.econbiz.de/10012697003
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The effects of an articulated customer value proposition (CVP) on promotional expense, brand investment and firm performance in B2B markets : a text based analysis
Mishra, Sagarika; Ewing, Michael; Pitt, Leyland F. - In: Industrial marketing management : the international … 87 (2020), pp. 264-275
Persistent link: https://www.econbiz.de/10012285184
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The impact of advertising on market share : controlling for clutter, familiarity, and goodwill decay
De Canha, Nicholas; Ewing, Michael; Tamaddoni, Ali - In: Journal of advertising research 60 (2020) 1, pp. 87-103
Persistent link: https://www.econbiz.de/10012293499
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The impact of personalised incentives on the profitability of customer retention campaigns
Tamoddoni, Ali; Stakhovych, Stanislav; Ewing, Michael - In: Journal of marketing management : MM 33 (2017) 5/6, pp. 327-347
Persistent link: https://www.econbiz.de/10011709131