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Persuasive puffery
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Showing
1
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10
of
128,114
Sort
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date (oldest first)
1
Persuasive Puffery
Chakraborty, Archishman
;
Harbaugh, Rick
-
Department of Business Economics and Public Policy, …
-
2012
persuasion models of
communication
. …
Persistent link: https://www.econbiz.de/10011096402
Saved in:
2
Pointing out differences : consumer evaluations of comparative information across product types
Pant, Anurag
;
Hsieh, Yi-ching
;
Lee, Monle
;
Shen, Chung-han
- In:
Journal of promotion management : JPM
20
(
2014
)
3
,
pp. 390-409
Persistent link: https://www.econbiz.de/10010399894
Saved in:
3
Positive versus negative comparison in advertisements : the affect priming perspective
Wu, Linwan
;
Wen, Taylor Jing
- In:
Journal of promotion management : innovations in …
25
(
2019
)
7
,
pp. 1009-1027
Persistent link: https://www.econbiz.de/10012179087
Saved in:
4
Targeting
and
privacy
in mobile
advertising
Rafieian, Omid
;
Yoganarasimhan, Hema
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
2
,
pp. 193-216
Persistent link: https://www.econbiz.de/10012504914
Saved in:
5
The economics of
advertising
and
privacy
Tucker, Catherine
- In:
International journal of industrial organization
30
(
2012
)
3
,
pp. 326-329
Persistent link: https://www.econbiz.de/10009658211
Saved in:
6
Consumers' evaluation of ad-brand congruity in comparative
advertising
Nagar, Komal
- In:
Journal of international consumer marketing
27
(
2015
)
3
,
pp. 253-276
Persistent link: https://www.econbiz.de/10011306308
Saved in:
7
Does explicit comparative
advertising
affect Indian consumers' attitudes towards low and high-involvement product?
Jain, Varsha
;
Trivedi, Rohit
;
Joshi, Vikrant
;
Daswani, …
- In:
International journal of emerging markets
10
(
2015
)
1
,
pp. 122-140
Persistent link: https://www.econbiz.de/10011348532
Saved in:
8
Comparative
advertising
: citing or not the leading brand and its price
Dianoux, Christian
;
Herrmann, Jean-Luc
;
Zeitoun, Helen
- In:
The journal of consumer marketing
30
(
2013
)
4
,
pp. 345-354
Persistent link: https://www.econbiz.de/10009788904
Saved in:
9
Effects of perceived product similarity and ad claims on brand responses in comparative
advertising
Pornpitakpan, Chanthika
;
Yuan, Yizhou
- In:
Asia Pacific journal of marketing and logistics
27
(
2015
)
4
,
pp. 535-558
Persistent link: https://www.econbiz.de/10011456449
Saved in:
10
A practical analysis of comparative
advertising
Woźna-Burdziak, Weronika
- In:
European research studies
24
(
2021
)
4B
,
pp. 1019-1028
Persistent link: https://www.econbiz.de/10012806250
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