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The affluenza epidemic : consequences of parent-child value congruence in a material world

Flurry, Laura Ann; Swimberghe, Krist R. - In: Journal of Consumer Marketing 38 (2021) 2, pp. 201-210

Purpose: The purpose of this research is to offer a theoretical explanation for the perpetuation of materialistic values among adolescents. In a recent survey by the Pew Research Center (2019), adolescents in America say that having a lot of money is more important to them in their future than...

Persistent link: https://www.econbiz.de/10012540647

A new dualistic approach to brand passion : harmonious and obsessive

Swinberghe, Krist R.; Astakhova, Marina; Wooldridge, … - In: Journal of business research : JBR 67 (2014) 12, pp. 2657-2665

Persistent link: https://www.econbiz.de/10010483026

Water conservation behavior : is what we say what we do?

Parker, Janna M.; Sams, Doreen; Poddar, Amit; Manoylov, … - In: Journal of Consumer Marketing 35 (2018) 6, pp. 644-652

Purpose: The purpose of this study (mixed-method) was to examine the effectiveness of two types of marketing interventions on water conservation behavior and to compare behaviors to self-reported conservation claims. Design/methodology/approach: This paper consists of four phases (advertisement...

Persistent link: https://www.econbiz.de/10012073682

Is customer satisfaction really a catch-all? : the discrepancy between financial performance and survey results

James, Kevin W.; James, Hui; Babin, Barry J.; Parker, … - In: Journal of managerial issues : JMI 31 (2019) 2, pp. 137-150

Persistent link: https://www.econbiz.de/10012098710

Should employees be "dooced" for a social media post? : the role of social media marketing governance

Parker, Janna M.; Marasi, Shelly; James, Kevin W.; … - In: Journal of business research : JBR 103 (2019), pp. 1-9

Persistent link: https://www.econbiz.de/10012104066

Pursuing personal constructs through quality, value, and satisfaction

Babin, Barry J.; James, Kevin W.; Camp, Kerri; Jones, … - In: Journal of retailing and consumer services 51 (2019), pp. 33-41

Persistent link: https://www.econbiz.de/10012114930

Consumer religiosity : consequences for consumer activism in the United States

Swimberghe, Krist; Flurry, Laura A.; Parker, Janna M. - In: Journal of business ethics : JOBE 103 (2011) 3, pp. 453-467

Persistent link: https://www.econbiz.de/10009376065

Consumer Religiosity: Consequences for Consumer Activism in the United States

Swimberghe, Krist; Flurry, Laura A.; Parker, Janna M. - In: Journal of business ethics : JOBE 103 (2011) 3, pp. 453-468

Persistent link: https://www.econbiz.de/10009330435

Social media marketing : a commentary on teaching and learning in a dynamic field

Parker, Janna M.; James, Kevin W. - In: Journal of marketing education : JME 46 (2024) 1, pp. 72-75

Persistent link: https://www.econbiz.de/10014580282