The neoclassical model in economics envisages humans as amoral and self-regarding (Econs). This model, also known as the homo-economicus model, is not consistent with the empirical evidence. In light of the evidence, the continued use of the homo-economicus model is baffling. It also stymies...

Though, the call for environmental protection is on the increase, the ability of the hotel consumers to pay for green product is still a challenge for tourism industry. This study sought to expand existing understanding of consumer’s environmental concern and knowledge in relation to...

Prior experimental studies provide evidence that the levels of trust and reciprocity are highly susceptible to individuals' preferences towards payoffs, prior experience, capacity to learn more about personal characteristics of each other and social distance. The objective of this study is to...