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Theories and models in events management

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Challenges in marketing academic conferences : a pilot study

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The integration and compatibility of sponsorship practice with corporate and marketing communication strategy : cases

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Experiential liminoid consumption : the case of nightclubbing

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Synergien von Eventmarketing und Tourismus : eine erlebnisorientierte Betrachtung am Beispiel der Weintourismusregion Napa Valley

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Watching a game or experiencing it : theoretical foundations and practical cases of the fan experience

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Marketing mit Instagram

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In einer reizüberfluteten Konsumgesellschaft gestaltet es sich nicht immer einfach, potentielle Kunden über den passenden Kanal zu erreichen. Für die Markenpositionierung müssen steigende Budgets in die Produktion von qualitativ hochwertigen Inhalten investiert werden, um durch den...

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Events in the era of social enterprise

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