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50th Anniversary Commemoration at a major public university : benefits of an integrated branding and communications approach to event planning
Celly, Kirti Sawhney; Knepper, Brend - In: International journal of nonprofit & voluntary sector … 16 (2011) 3, pp. 251-274
Persistent link: https://www.econbiz.de/10009671023
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Online apparel retailing : roles of e-shopping quality and experiential e-shopping motives
Ha, Sejin; Stoel, Leslie - In: Journal of service management 23 (2012) 2, pp. 197-215
Persistent link: https://www.econbiz.de/10009554265
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Bringing baseball to the big screen : building sense of community outside of the ballpark
Fairley, Sheranne; Tyler, B. David - In: Journal of sport management : the official journal of … 26 (2012) 3, pp. 258-270
Persistent link: https://www.econbiz.de/10009559041
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The role of purchase decision involvement in a special event
Bojanic, David C.; Warnick, Rodney B. - In: Journal of travel research : a quarterly publication of … 51 (2012) 3, pp. 357-366
Persistent link: https://www.econbiz.de/10009547182
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Determining the factors affecting the memorable nature of travel experiences
Kim, Jong-hyeong - In: Journal of travel and tourism marketing 27 (2010) 8, pp. 780-796
Persistent link: https://www.econbiz.de/10008842513
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Optimizing the amount of entertainment in advertising : what's so funny about tracking reactions to humor?
Teixeira, Thales S.; Stipp, Horst - In: Journal of advertising research 53 (2013) 3, pp. 286-296
Persistent link: https://www.econbiz.de/10010199588
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Shopping and tourism patterns of attendees of the Bikes, Blues & BBQ festival
Way, Kelly A.; Robertson, Lona J. - In: Journal of hospitality marketing & management 22 (2013) 1/2, pp. 116-133
Persistent link: https://www.econbiz.de/10009736308
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Economic value of celebrity endorsements : Tiger Woods' impact on sales of Nike golf balls
Chung, Kevin Y. C.; Derdenger, Timothy P.; Srinivasan, … - In: Marketing science : the marketing journal of the … 32 (2013) 2, pp. 271-293
Persistent link: https://www.econbiz.de/10009736690
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Do charity sport events function as "brandfests" in the development of brand community?
Woolf, Jules; Heere, Bob; Walker, Matthew - In: Journal of sport management : the official journal of … 27 (2013) 2, pp. 95-107
Persistent link: https://www.econbiz.de/10009737316
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The recreational sport participation scale : development, testing and practical application
Mueller, Thomas S. - In: International journal of sport management and marketing … 12 (2012) 3/4, pp. 144-158
Persistent link: https://www.econbiz.de/10009739380