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Mit Emotional Mapping Ambient-Media messen und steuern
Hutter, Katharina
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
58
(
2012
)
2
,
pp. 58-65
Persistent link: https://www.econbiz.de/10009554409
Saved in:
2
Unusual location and unexpected execution in advertising : a content analysis and test of effectiveness in ambient advertisements
Hutter, Katharina
- In:
Journal of marketing communications
21
(
2015
)
1
,
pp. 33-47
Persistent link: https://www.econbiz.de/10010514626
Saved in:
3
Guerilla-Marketing : eine nüchterne Betrachtung einer viel diskutierten Werbeform
Hutter, Katharina
;
Hoffmann, Stefan
- In:
Der Markt : international journal of marketing
50
(
2011
)
2
,
pp. 121-135
Persistent link: https://www.econbiz.de/10009229064
Saved in:
4
Do men and women laugh about different types of humor? : a comparison of satire, sentimental comedy, and comic wit in print ads
Schwarz, Uta
;
Hoffmann, Stefan
;
Hutter, Katharina
- In:
Journal of current issues and research in advertising : …
36
(
2015
)
1
,
pp. 70-87
Persistent link: https://www.econbiz.de/10011304688
Saved in:
5
Guerilla-Marketing in der Unternehmenspraxis : wie Marketing-Manager und Kreative darüber denken
Hutter, Katharina
;
Hoffmann, Stefan
- In:
Wirtschaftswissenschaftliches Studium : WiSt ; …
44
(
2015
)
4
,
pp. 188-193
Persistent link: https://www.econbiz.de/10010528183
Saved in:
6
Surprise, surprise : ambient media as promotion tool for retailers
Hutter, Katharina
;
Hoffmann, Stefan
- In:
Journal of retailing
90
(
2014
)
1
,
pp. 93-110
Persistent link: https://www.econbiz.de/10010359936
Saved in:
7
Unkonventionelle Kommunikationsformen im Marketing : die Wirkung von Guerilla-Marketing
Hutter, Katharina
-
2014
Persistent link: https://www.econbiz.de/10010376655
Saved in:
8
Carrotmob and anti-consumption : same motives but different willingness to make sacrifices?
Hutter, Katharina
;
Hoffmann, Stefan
- In:
Journal of macromarketing : examining the interactions …
33
(
2013
)
3
,
pp. 217-231
Persistent link: https://www.econbiz.de/10010126228
Saved in:
9
Carrotmob : a win-win-win approach to creating benefits for consumers, business and society at large
Hutter, Katharina
;
Hoffmann, Stefan
;
Mai, Robert
- In:
Business & society
55
(
2016
)
7
,
pp. 1059-1077
Persistent link: https://www.econbiz.de/10011560702
Saved in:
10
Ambush Marketing bei Sportgroßveranstaltungen
Hutter, Katharina
;
Schwarz, Uta
;
Heide, Nicole
-
2011
Persistent link: https://www.econbiz.de/10009520759
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