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How should consumers' willingness to pay be measured? : an empirical comparison of state-of-the-art approaches
Miller, Klaus Matthias; Hofstetter, Reto; Krohmer, Harley; … - In: Journal of marketing research : JMR 48 (2011) 1, pp. 172-184
Persistent link: https://www.econbiz.de/10008858627
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How do consumer characteristics affect the bias in measuring willingness to pay for innovative products?
Hofstetter, Reto; Miller, Klaus Matthias; Krohmer, Harley; … - In: The journal of product innovation management : an … 30 (2013) 5, pp. 1042-1053
Persistent link: https://www.econbiz.de/10010128222
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A de-biased direct question approach to measuring consumers' willingness to pay
Hofstetter, Reto; Miller, Klaus Matthias; Krohmer, Harley; … - In: International journal of research in marketing : IJRM ; … 38 (2021) 1, pp. 70-84
Persistent link: https://www.econbiz.de/10012506517
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Ausgewählte Entscheidungsfelder des Preismanagements auf B2B-Märkten
Miller, Klaus Matthias; Krohmer, Harley - In: Preismanagement auf Business-to-Business Märkten : …, (pp. 105-126). 2011
Persistent link: https://www.econbiz.de/10008905658
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Bessere Preisentscheidungen durch Messung der Zahlungsbereitschaft
Hofstetter, Reto; Miller, Klaus Matthias - In: Marketing review St. Gallen : Marketingfachzeitschrift … 26 (2009) 5, pp. 32-37
Persistent link: https://www.econbiz.de/10003887536
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Methoden der Preisfindung auf B2B-Märkten
Klarmann, Martin; Miller, Klaus Matthias; Hofstetter, Reto - In: Preismanagement auf Business-to-Business Märkten : …, (pp. 153-180). 2011
Persistent link: https://www.econbiz.de/10008905656
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Precision pricing : measuring consumers' willingness to pay accurately
Hofstetter, Reto; Miller, Klaus Matthias - 2009
Persistent link: https://www.econbiz.de/10003874889
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How does the adoption of ad blockers affect news consumption?
Yan, Shunyao; Miller, Klaus Matthias; Skiera, Bernd - In: Journal of marketing research 59 (2022) 5, pp. 1002-1018
Persistent link: https://www.econbiz.de/10013389277
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Economic consequences of online tracking restrictions : evidence from cookies
Miller, Klaus Matthias; Skiera, Bernd - In: International journal of research in marketing : IJRM ; … 41 (2024) 2, pp. 241-264
Persistent link: https://www.econbiz.de/10015057435
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How Do Consumer Characteristics Affect the Bias in Measuring Willingness to Pay for Innovative Products?
Hofstetter, Reto - 2014
Getting the price right is essential for successful new product introductions. An accurate estimate of consumers' willingness to pay is a crucial part of this task. Measurement of willingness to pay for innovations, however, often yields biased results. In this paper, we investigate...
Persistent link: https://www.econbiz.de/10013066359