Theoretical Background on Mass Customization Research -- Fundamentals of Culture Research -- Cultural Influence on Consumer Behavior Under Mass Customization -- Cultural‐bound Interest in Mass Customization – survey -- Cultural‐Bound Actions in Mass Customization – experiment. .

In recent years, political and social scientists have made increasing use of conjoint survey designs to study decision-making. Here, we study a consequential question which researchers confront when implementing conjoint designs: how many choice tasks can respondents perform before survey...

For companies, it is essential to obtain information about customers' preferences to successfully market their products and services. Experimental auctions are a promising method for acquiring such information considering that they are incentive compatible and non-hypothetical. Their...