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41
Consumer responses to brands placed in YouTube movies : the effect of
prominence
and endorser expertise
Verhellen, Yann
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Journal of electronic commerce research : JECR
14
(
2013
)
4
,
pp. 287-303
Persistent link: https://www.econbiz.de/10010232563
Saved in:
42
Do I know you? : how brand familiarity and perceived fit affect consumers' attitudes towards brands placed in movies
Verhellen, Yann
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
3
,
pp. 461-471
Persistent link: https://www.econbiz.de/10011537265
Saved in:
43
Antecedents of product placement effectiveness across cultures
Chan, Fanny Fong Yee
;
Petrovici, Dan
;
Lowe, Ben
- In:
International marketing review
33
(
2016
)
1
,
pp. 5-24
Persistent link: https://www.econbiz.de/10011540150
Saved in:
44
Consumer search with blind buying
Chen, Yanbin
;
Li, Sanxi
;
Lin, Kai
;
Yu, Jun
- In:
Games and economic behavior
126
(
2021
),
pp. 402-427
Persistent link: https://www.econbiz.de/10012616731
Saved in:
45
Being in the right place : a natural field experiment on the causes of position effects in individual choice
Harris, Mark N.
;
Novarese, Marco
;
Wilson, Christopher
- In:
Journal of economic behavior & organization : JEBO
194
(
2022
),
pp. 24-40
Persistent link: https://www.econbiz.de/10013190576
Saved in:
46
Targeted advertising and consumer inference
Shin, Jiwoong
;
Yu, Jungju
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
5
,
pp. 900-922
Persistent link: https://www.econbiz.de/10012668063
Saved in:
47
Prominence
, complexity, and pricing
Chioveanu, Ioana
- In:
International journal of industrial organization
63
(
2019
),
pp. 551-582
Persistent link: https://www.econbiz.de/10012320587
Saved in:
48
Processing of product placements and brand persuasiveness
Chan, Fanny Fong Yee
;
Lowe, Ben
;
Petrovici, Dan
- In:
Marketing intelligence & planning
34
(
2016
)
3
,
pp. 355-375
Persistent link: https://www.econbiz.de/10011570800
Saved in:
49
Competitive search obfuscation
Hämäläinen, Saara
- In:
Journal of economic dynamics & control
97
(
2018
),
pp. 38-63
Persistent link: https://www.econbiz.de/10012004965
Saved in:
50
A theory of stable price dispersion
Myatt, David P.
;
Ronayne, David
-
2019
-
Revised: October, 2019
Persistent link: https://www.econbiz.de/10012193912
Saved in:
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