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Advertising
20
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Consumer behaviour
17
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Humor
13
Social Web
8
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44
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Yoon, Hye Jin
40
Kim, Yeuseung
8
Lee, Yoon-Joo
5
Huang, Yan
4
Han, Jeong Yeob
3
Joo, Jinho
3
Kim, Hanyoung
3
Ko, Youngjee
3
La Ferle, Carrie
3
Seo, Youngji
3
Choi, Hojoon
2
Edwards, Steven M.
2
Jeong, Yongick
2
Kim, Jooyoung
2
Kim, Taeyeon
2
Kumar, Piyush
2
Lee, Jongmin
2
Lee, Sun Young
2
Mayer, James
2
Mayer, James Mark
2
Reid, Leonard N.
2
Seo, Ja Kyung
2
Zhao, Xinshu
2
Choi, Sung In
1
Choi, Yung Kyun
1
Chu, Shu-Chuan
1
Gulas, Charles S.
1
Hong, Hyehyun
1
Jeon, Yongwoog
1
Kim, Eunjin
1
Kim, Yeo Jung
1
Kim, Young
1
Lee, Arturo
1
Milakovic, Ivana Kursan
1
Miller, Jessica
1
Miocevic, Dario
1
Muralidharan, Sidharth
1
O'Donnell, Nicole H.
1
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1
Paek, Hye-jin
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International journal of advertising : the quarterly review of marketing communications
7
International journal of advertising : the review of marketing communications
6
Journal of advertising : official publication of the American Academy of Advertising
6
Journal of marketing communications
5
Journal of current issues and research in advertising : JCIRA
3
Journal of business research : JBR
2
Journal of consumer behaviour
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Journal of social marketing : JSOCM
2
Corporate Social Responsibility and Environmental Management
1
Handbook of research on effective advertising strategies in the social media age
1
Journal of Consumer Marketing
1
Journal of Social Marketing
1
Journal of advertising
1
Journal of nonprofit & public sector marketing
1
Journal of promotion management : JPM
1
Kelley School of Business Research Paper
1
Online Information Review
1
The journal of product & brand management
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ECONIS (ZBW)
40
Other ZBW resources
4
OLC EcoSci
2
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1
The effects of norm beliefs and age on responses to comedic violence advertising
Yoon, Hye Jin
;
Kim, Yeuseung
- In:
Journal of current issues and research in advertising : …
37
(
2016
)
2
,
pp. 131-145
Persistent link: https://www.econbiz.de/10011529747
Saved in:
2
The moderating role of gender identity in responses to comedic violence advertising
Yoon, Hye Jin
;
Kim, Yeuseung
- In:
Journal of advertising : official publication of the …
43
(
2014
)
4
,
pp. 382-396
Persistent link: https://www.econbiz.de/10010469991
Saved in:
3
The influence of perceived interactivity of social media advertising and voluntary self-disclosure on attitudes and intentions to pass-along
Chu, Shu-Chuan
;
Kim, Yeuseung
- In:
Handbook of research on effective advertising …
,
(pp. 285-301)
.
2015
Persistent link: https://www.econbiz.de/10011283743
Saved in:
4
Engaging consumers with corporate social responsibility campaigns : the roles of interactivity, psychological empowerment, and identification
Lee, Sun Young
;
Kim, Yeuseung
;
Kim, Young
- In:
Journal of business research : JBR
134
(
2021
),
pp. 507-517
Persistent link: https://www.econbiz.de/10012643835
Saved in:
5
Competing for consumer memory in television advertising : an empirical examination af the impacts of non-editorial clutter on brand memory in mega-event broadcasts
Jeong, Yongick
;
Kim, Yeuseung
;
Zhao, Xinshu
- In:
International journal of advertising : the quarterly …
30
(
2011
)
4
,
pp. 617-640
Persistent link: https://www.econbiz.de/10009349596
Saved in:
6
Emotional and cognitive responses to nonhumorous and humorous threat persuasion public service advertisements
Yoon, Hye Jin
- In:
Journal of current issues and research in advertising : …
36
(
2015
)
1
,
pp. 52-69
Persistent link: https://www.econbiz.de/10011304689
Saved in:
7
Understanding schema incongruity as process in advertising : review and future recommendations
Yoon, Hye Jin
- In:
Journal of marketing communications
19
(
2013
)
5
,
pp. 360-376
Persistent link: https://www.econbiz.de/10010227708
Saved in:
8
Humor effects in shame-inducing health issue advertising : the moderating effects of fear of negative evaluation
Yoon, Hye Jin
- In:
Journal of advertising : official publication of the …
44
(
2015
)
2
,
pp. 126-139
Persistent link: https://www.econbiz.de/10011292325
Saved in:
9
Motivating savings behavior with public service advertisements : using social norms and benefit information to encourage savings
Yoon, Hye Jin
- In:
Journal of nonprofit & public sector marketing
29
(
2017
)
2
,
pp. 148-168
Persistent link: https://www.econbiz.de/10011743483
Saved in:
10
Using humour to increase effectiveness of shameful health issue advertising : testing the effects of health worry level
Yoon, Hye Jin
- In:
International journal of advertising : the quarterly …
37
(
2018
)
6
,
pp. 914-936
Persistent link: https://www.econbiz.de/10012492615
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