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Predicting young American and Chinese consumers' mobile viral attitudes, intents, and behavior
Yang, Hongwei; Zhou, Liuning; Liu, Hui - In: Journal of international consumer marketing 24 (2012) 1/2, pp. 24-42
Persistent link: https://www.econbiz.de/10009545355
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Emotions as determinants of electric car usage intention
Moons, Ingrid; Pelsmacker, Patrick de - In: Journal of marketing management : MM 28 (2012) 3/4, pp. 195-237
Persistent link: https://www.econbiz.de/10009545993
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A review on the evolution of user acceptance behaviour in collaborative e-commerce
Jiang, Guoyin; Ma, Feicheng; Wang, Youtian - In: International journal of electronic finance : IJEF 6 (2012) 1, pp. 62-78
Persistent link: https://www.econbiz.de/10009546723
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Using social network classifiers for predicting e-commerce adoption
Verbraken, Thomas; Goethals, Frank; Verbeke, Wouter; … - In: E-Life: web-enabled convergence of commerce, work, and …, (pp. 9-21). 2012
Persistent link: https://www.econbiz.de/10009548210
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Emotions that drive consumers away from brands : measuring negative emotions toward brands and their behavioral effects
Romani, Simona; Grappi, Silvia; Dalli, Daniele - In: International journal of research in marketing : IJRM ; … 29 (2012) 1, pp. 55-67
Persistent link: https://www.econbiz.de/10009553456
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Antecedents of privacy concerns and their online actual purchase consequences : a cross-country comparison
Mahrous, Abeer A. - In: International journal of electronic marketing and … 4 (2011) 4, pp. 248-269
Persistent link: https://www.econbiz.de/10009530464
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Exploring the online buying behavior of specialty food shoppers
Liang, Austin Rong-Da; Lim, Wai Mun - In: International journal of hospitality management 30 (2011) 4, pp. 855-865
Persistent link: https://www.econbiz.de/10009242121
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Music downloads and the flip side of digital rights management
Vernik, Dinah A.; Purohit, Devavrat; Desai, Preyas S. - In: Marketing science : the marketing journal of the … 30 (2011) 6, pp. 1011-1027
Persistent link: https://www.econbiz.de/10009427804
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Reducing household water consumption : a social marketing approach
Lowe, Ben; Lynch, David; Lowe, Julian F. - In: Journal of marketing management : MM 31 (2015) 3/4, pp. 378-408
Persistent link: https://www.econbiz.de/10010512563