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Mediterranean marketing and po...
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1
Mediterranean marketing and southern thinking : retrospects and prospects
Carù, Antonella
;
Cova, Bernard
;
Dalli, Daniele
- In:
Journal of consumer behaviour : an international …
13
(
2014
)
3
,
pp. 157-163
Persistent link: https://www.econbiz.de/10010385308
Saved in:
2
What comes after
postmodernism
? : implications for marketers
Burns, David J.
- In:
Journal of global scholars of marketing science : …
25
(
2015
)
1
,
pp. 59-74
Persistent link: https://www.econbiz.de/10010519591
Saved in:
3
Postmodern marketing
Brown, Stephen
;
Brown, Stephen Walter
-
1995
-
1. publ.
Persistent link: https://www.econbiz.de/10000507753
Saved in:
4
Critical marketing studies : logical empiricism, "critical performativity" and marketing practice
Tadajewski, Mark
- In:
Marketing theory
10
(
2010
)
2
,
pp. 210-222
Persistent link: https://www.econbiz.de/10003986205
Saved in:
5
Marketing communications in a postmodern world
Firat, A. Fuat
;
Christensen, Lars Thøger
- In:
Marketing communication : new approaches, technologies, …
,
(pp. 215-235)
.
2005
Persistent link: https://www.econbiz.de/10003247677
Saved in:
6
Redefining B2B relationship marketing : insight form postmodern Alibaba
Cockayne, David
- In:
Journal of customer behaviour
15
(
2016
)
1
,
pp. 49-66
Persistent link: https://www.econbiz.de/10011655455
Saved in:
7
Servicescapes as common places : Voraussetzungen, Barrieren und Instrumente des postmodernen Umfeldmanagements
Brenner, Stefanie
-
2005
Persistent link: https://www.econbiz.de/10004871428
Saved in:
8
Building brand equity : the genetic coding of Mediterranean brands
Cuomo, Maria Teresa
;
Metallo, Gerardo
;
Tortora, Debora
; …
- In:
EuroMed journal of business
4
(
2009
)
3
,
pp. 237-253
Persistent link: https://www.econbiz.de/10003928522
Saved in:
9
Seabass and seabream farmed in the Mediterranean : swimming against the tide of market orientation
Wagner, Beverly A.
;
Young, James A.
- In:
Supply chain management : an international journal
14
(
2009
)
6
,
pp. 435-446
Persistent link: https://www.econbiz.de/10009526301
Saved in:
10
Principles and levels of Mediterranean connectivity : evidence from Prada's "Made in Worlds" brand strategy
Visconti, Luca M.
;
Di Giuli, Alberta
- In:
Journal of consumer behaviour : an international …
13
(
2014
)
3
,
pp. 164-175
Persistent link: https://www.econbiz.de/10010385307
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