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Cross-culture internet advertising

Khare, Nidhi - In: Indian journal of economics & business : IJEB 8 (2009) 1, pp. 167-177

Persistent link: https://www.econbiz.de/10003853398

Cultural values in financial services advertising : a cross-cultural study of magazine ads in the USA and Korea

Song, Young-A.; Ahn, Hongmin; Sung, Yongjun - In: The journal of services marketing 28 (2014) 5, pp. 349-360

Persistent link: https://www.econbiz.de/10010419915

Globally-Minded Marketing : A Cultural Approach to Building Iconic Brands

Torelli, Carlos J.; Rodas, Maria A. - 2024

Part I: Globally-Minded Marketing: The Big Picture -- Chapter 1: Globalization AND THE Forces Shaping THE Business Context -- Chapter 2: Global Marketing VS. Globally-Minded Marketing -- Chapter 3: Environmental Analysis AND Market Entry Decisions -- Part II: Gaining Cultural Insights In...

Persistent link: https://www.econbiz.de/10014463083

Ethical fashion dimensions : pictorial and auditory depictions through three cultural perspectives

Carey, Lindsey; Cervellon, Marie-Cécile - In: Journal of fashion marketing and management 18 (2014) 4, pp. 483-506

Persistent link: https://www.econbiz.de/10010530866

The importance of fashion : the Chinese and US Gen Y perspective

Simmers, Christina S.; Parker, R. Stephen; Schaefer, … - In: Journal of global marketing 27 (2014) 2, pp. 94-105

Persistent link: https://www.econbiz.de/10010380438

Cross-cultural comparisons of popular YouTube ads : a content analysis of YouTube video ads in the U.S. and South Korea

Choi, Chang-Won - In: Journal of global scholars of marketing science : … 32 (2022) 2, pp. 145-161

Persistent link: https://www.econbiz.de/10013177323

Doing good matters to consumers : the effectiveness of humane-oriented CSR appeals in cross-cultural standardized advertising campaigns

Diehl, Sandra; Terlutter, Ralf; Mueller, Barbara - In: International journal of advertising : the quarterly … 35 (2016) 4, pp. 730-757

Persistent link: https://www.econbiz.de/10011585291

Consumer response to advertising endorsers' sexual information : Western individualism vs. Eastern Confucian conservatism

Choi, Hojoon; Kim, Jooyoung; Kim, Bong-chul - In: Journal of promotion management : JPM 24 (2018) 4, pp. 459-483

Persistent link: https://www.econbiz.de/10011979100

Ethnic marketing to the global millennial consumers : challenges and opportunities

Licsandru, Tana Cristina; Cui, Charles Chi - In: Journal of business research : JBR 103 (2019), pp. 261-274

Persistent link: https://www.econbiz.de/10012104219

Encounter foreign metaphors: a cross-cultural online study

Zhou, Dehui; Heineken, Edgar - In: Sprache, Kultur und Zielgruppen : Bedingungsgrößen …, (pp. 217-241). 2007

Persistent link: https://www.econbiz.de/10003595966

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