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Consumers' responses to CSR in a cross-cultural setting

Karaosman, Hakan; Morales-Alonso, Gustavo; Grijalvo, … - In: Cogent business & management 2 (2015), pp. 1-18

-based studies in the fashion and apparel industry are also scarce. Therefore, this study attempts to enlighten the subject of how … consumers from different countries respond to CSR adopted in the fashion and apparel industry. This study is based on an …

Persistent link: https://www.econbiz.de/10012036635

"Generation Me" : an intra-nationally bounded generational explanation for convergence and divergence in personal vs. social focus cultural value orientations

Marcus, Justin; Carlson, David; Ergin, Canan; Ceylan, Savas - In: Journal of world business : JWB 57 (2022) 2, pp. 1-19

Persistent link: https://www.econbiz.de/10013191138

Consumer responses to different degrees of advertising adaptation : the moderating role of national openness to foreign markets

Rajabi, Mahdi; Dens, Nathalie; Pelsmacker, Patrick de; … - In: International journal of advertising : the quarterly … 36 (2017) 2, pp. 293-313

Persistent link: https://www.econbiz.de/10011689825

Communicating green fashion across different cultures and geographical regions

Dickenbrok, Corinna; Martinez, Luis F. - In: International review on public and non-profit marketing 15 (2018) 2, pp. 127-141

Persistent link: https://www.econbiz.de/10011918406

Woman's responses to fashion media images : a study of female consumers aged 30 - 59

Kozar, Joy M. - In: International journal of consumer studies 34 (2010) 3, pp. 272-278

Persistent link: https://www.econbiz.de/10003977544

Muslim millennials' attitudes towards fashion advertising

Salam, Muhammad Talha; Muhamad, Nazlida; Leong, Vai Shiem - In: International journal of advertising : the review of … 38 (2019) 5, pp. 796-819

Persistent link: https://www.econbiz.de/10012200321

Conceptualising the influence of the cultural orientation of Latin Americans on consumers' choice of US brands

Gaur, Sanjaya Singh; Bathula, Hanoku; Valcarcel Diaz, … - In: European business review : EBR ; the official journal … 27 (2015) 5, pp. 477-494

Persistent link: https://www.econbiz.de/10011443126

Inter-firm relationship quality vs. perceived cultural differences

Danik, Lidia - In: International journal of management and economics 45 (2015), pp. 7-31

Persistent link: https://www.econbiz.de/10011417560

Are bank advertisement appeals adapted to local culture? : lessons from multinational banks present in Romania and Hungary

Alt, Mónika-Anetta; Săplăcan, Zsuzsa - In: European journal of international management : EJIM 13 (2019) 4, pp. 533-552

Persistent link: https://www.econbiz.de/10012065241

Visual references in the description of print advertisements : a four-country cross-cultural analysis

Gliniecka, Martyna - In: Journal of international consumer marketing 34 (2022) 2, pp. 201-213

Persistent link: https://www.econbiz.de/10013167321

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