Muslim millennials' attitudes towards fashion advertising
Year of publication: |
2019
|
---|---|
Authors: | Salam, Muhammad Talha ; Muhamad, Nazlida ; Leong, Vai Shiem |
Published in: |
International journal of advertising : the review of marketing communications. - Abingdon : Routledge, ISSN 1759-3948, ZDB-ID 2067926-9. - Vol. 38.2019, 5, p. 796-819
|
Subject: | attitudes towards advertising | fashion advertising | fashion consciousness | Millennials | Muslim consumers | religious commitment | Mode | Fashion | Werbung | Advertising | Konsumentenverhalten | Consumer behaviour | Islam | Muslime | Muslims | Werbewirkung | Advertising effects | Altersgruppe | Age group | Religion | Textilhandel | Textile distribution | Printwerbung | Print advertising |
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