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11
Merchandising und Licensing für Rundfunkunternehmen
Brem, Christian
-
2002
Persistent link: https://www.econbiz.de/10013417675
Saved in:
12
Promoting products through volume discount : evidence from Malaysia
Iranmanesh, Mohammad
;
Jayaraman, K.
;
Imrie, Brian Charles
; …
- In:
Journal of promotion management : JPM
22
(
2016
)
1
,
pp. 71-88
Persistent link: https://www.econbiz.de/10011522041
Saved in:
13
Effects of message variation and communication tools choices on consumer response
Hongcharu, Boonchai
- In:
Global business review
20
(
2019
)
1
,
pp. 42-56
Persistent link: https://www.econbiz.de/10011983970
Saved in:
14
Meta-analysis of the long- and short-term effects of sales promotions on consumer behavior
Santini, Fernando de Oliveira
;
Vieira, Valter Afonso
; …
- In:
Journal of promotion management : JPM
22
(
2016
)
3
,
pp. 425-442
Persistent link: https://www.econbiz.de/10011532994
Saved in:
15
Determination of customer preferences for benefits provided by sales promotion at shopping centres in Lithuania
Pilelienė, Lina
;
Bakanauskas, Arvydas Petras
- In:
Analele ştiinţifice ale Univerşităţii Alexandru …
62
(
2015
)
1
,
pp. 85-92
Persistent link: https://www.econbiz.de/10011302859
Saved in:
16
"Deal of the day" : an analysis of subscriber purchase behavior
Boon, Edward
;
Pitt, Leyland F.
;
Ofek, Nir
- In:
Tourism and hospitality research : the surrey quarterly …
15
(
2015
)
2
,
pp. 105-114
Persistent link: https://www.econbiz.de/10011305981
Saved in:
17
Seeding as part of the marketing mix : word-of-mouth program interactions for fast-moving consumer goods
Dost, Florian
;
Phieler, Ulrike
;
Haenlein, Michael
; …
- In:
Journal of marketing
83
(
2019
)
2
,
pp. 62-81
Persistent link: https://www.econbiz.de/10012175889
Saved in:
18
Consumer's response towards non-monetary and monetary sales promotion : a review and future research directions
Sinha, Somesh Kumar
;
Verma, Priyanka
- In:
International journal of economic perspectives : IJEP
11
(
2017
)
2
,
pp. 500-507
Persistent link: https://www.econbiz.de/10012201203
Saved in:
19
Online sales promotion in hedonic versus utilitarian product categories
Narayanaswamy, Ravi
;
Heiens, Richard A.
- In:
International journal of electronic marketing and …
9
(
2018
)
1
,
pp. 77-88
Persistent link: https://www.econbiz.de/10011849124
Saved in:
20
Too much to eat it all : how package size impacts food waste
Petit, Olivia
;
Lunardo, Renaud
;
Rickard, Bradley J.
-
2017
Persistent link: https://www.econbiz.de/10011803942
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