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Consumer behaviour
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Ang, Swee Hoon
40
Lee, Yih Hwai
31
Leong, Siew Meng
29
Cote, Joseph A.
13
Siew Meng Leong
9
Lim, Elison Ai Ching
8
Qiu, Cheng
8
Agarwal, Sumit
7
Henderson, Pamela W.
6
Hoon Ang, Swee
6
Kum, Doreen
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Meng Leong, Siew
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Jung, Kwon
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Tan, Chin Tiong
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Cole, Catherine A.
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Pornpitakpan, Chanthika
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Ramaseshan, B.
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Singh, Kulwant
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Smidts, Ale
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Bluemelhuber, Christian
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Bottomley, Paul A.
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Doyle, John R.
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Kau, Ah Keng
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Lans, Ralf van der
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Schmitt, Bernd H.
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Sing, Tien-foo
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Tan, Soo Jiuan
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Tiong Tan, Chin
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Journal of business research : JBR
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of advertising : official publication of the American Academy of Advertising
5
Journal of Consumer Marketing
4
Journal of Consumer Research
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Asia Pacific International Journal of Marketing
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Asia Pacific Journal of Marketing and Logistics
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Asia Pacific journal of management : APJM ; a publication of the Faculty of Business Administration, National University of Singapore
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Best practices in international marketing
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Brand management ; Vol. 1
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ERIM report series research in management
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European Journal of Marketing
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European journal of marketing : EJM
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Gadjah Mada international journal of business
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Industrial marketing : a German-American perspective ; with 29 tables
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Industrial marketing management : the international journal for industrial and high-tech firms
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International Marketing Review
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Journal of World Business
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Management science : journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
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OLC EcoSci
35
RePEc
14
Other ZBW resources
10
USB Cologne (EcoSocSci)
3
BASE
1
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21
Surviving the new millennium : lessons from the Asian crisis
Ang, Swee Hoon
;
Lee, Soo Hoon
;
Lim, Guan-hua
;
Singh, Kulwant
-
2000
Persistent link: https://www.econbiz.de/10001640300
Saved in:
22
Assessing the imagination scale's nomological validity : effect of hedonic versus utilitarian product types and abstract versus concrete advertising execution
Dewi, Ike Janita
;
Ang, Swee Hoon
- In:
Gadjah Mada international journal of business
22
(
2020
)
2
,
pp. 118-136
Persistent link: https://www.econbiz.de/10012519102
Saved in:
23
Mortgage brokers and the effectiveness of regulatory oversights
Agarwal, Sumit
;
Ang, Swee Hoon
;
Deng, Yongheng
;
Wang, …
- In:
Management science : journal of the Institute for …
67
(
2021
)
8
,
pp. 5278-5300
Persistent link: https://www.econbiz.de/10012625111
Saved in:
24
Kiasunomics : stories of Singaporean economic behaviours
Agarwal, Sumit
;
Ang, Swee Hoon
;
Sing, Tien-foo
-
2018
Persistent link: https://www.econbiz.de/10011771436
Saved in:
25
Kiasunomics©3 : economic insights for everyday life
Agarwal, Sumit
;
Ang, Swee Hoon
;
Sing, Tien-foo
-
2024
Persistent link: https://www.econbiz.de/10014582481
Saved in:
26
Kiasunomics©2 : economic insights for everyday life
Agarwal, Sumit
;
Ang, Swee Hoon
;
Sing, Tien-foo
-
2021
Persistent link: https://www.econbiz.de/10012312630
Saved in:
27
What's funny and what's not : the moderating role of cultural orientation in ad humor
Lee, Yih Hwai
;
Lim, Elison Ai Ching
- In:
Journal of advertising : official publication of the …
37
(
2008
)
2
,
pp. 71-84
Persistent link: https://www.econbiz.de/10003732325
Saved in:
28
Suppressing feelings : a double-edged sword to consumer judgment and choice
Qiu, Cheng
;
Lee, Yih Hwai
;
Yeung, Catherine W. M.
- In:
Journal of consumer psychology : JCP : the official …
19
(
2009
)
3
,
pp. 427-439
Persistent link: https://www.econbiz.de/10003884412
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29
When uncertainty brings pleasure : the role of prospect imageability and mental imagery
Lee, Yih Hwai
;
Qiu, Cheng
- In:
Journal of consumer research : JCR ; an …
36
(
2009/10
)
4
,
pp. 624-633
Persistent link: https://www.econbiz.de/10003919310
Saved in:
30
When good cheer goes unrequited : how emotional receptivity affects evaluation of expressed emotion
Lee, Yih Hwai
;
Lim, Elison Ai Ching
- In:
Journal of marketing research : JMR
47
(
2010
)
6
,
pp. 1151-1161
Persistent link: https://www.econbiz.de/10008796500
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