Chen, Yi-Min; Su, Chien-Tai - In: The Service Industries Journal 34 (2014) 9-10, pp. 867-884
Independent franchisees work cooperatively with service franchisors to strengthen the franchisor's brand name. However, agency theory predicts that franchisor inputs such as brand names and operational routines might be harmed by franchisees' free riding. In addition, previous literature has...