Showing 1 - 10 of 46
Independent franchisees work cooperatively with service franchisors to strengthen the franchisor's brand name. However, agency theory predicts that franchisor inputs such as brand names and operational routines might be harmed by franchisees' free riding. In addition, previous literature has...
Persistent link: https://www.econbiz.de/10010952312
Persistent link: https://www.econbiz.de/10003765736
Persistent link: https://www.econbiz.de/10003870602
Persistent link: https://www.econbiz.de/10008652525
Persistent link: https://www.econbiz.de/10003965930
Persistent link: https://www.econbiz.de/10009380517
Persistent link: https://www.econbiz.de/10011298506
Persistent link: https://www.econbiz.de/10009771245
Persistent link: https://www.econbiz.de/10009772307
Persistent link: https://www.econbiz.de/10009629639