Similar Search Results

Permission marketing and privacy concerns : why do customers (not) grant permissions?

Krafft, Manfred; Arden, Christine M.; Verhoef, Peter C. - In: Journal of interactive marketing : a quarterly … 39 (2017), pp. 39-54

Persistent link: https://www.econbiz.de/10011743757

The impact of corporate social responsibility on customer attitudes and retention : the moderating role of brand success indicators

Doorn, Jenny van; Onrust, Marjolijn; Verhoef, Peter C.; … - In: Marketing letters : a journal of research in marketing 28 (2017) 4, pp. 607-619

Persistent link: https://www.econbiz.de/10011780885

Developing a service improvement system for the National Dutch Railways

Verhoef, Peter C.; Heijnsbroek, Martin; Bosma, Joost - In: Interfaces : the INFORMS journal on the practice of … 47 (2017) 6, pp. 489-504

Persistent link: https://www.econbiz.de/10011784189

Understanding customer experience throughout the customer journey

Lemon, Katherine N.; Verhoef, Peter C. - In: Journal of marketing 80 (2016) 6, pp. 69-96

Persistent link: https://www.econbiz.de/10011621578

Moving forward : the role of marketing in fostering public transport usage

Gijsenberg, Maarten J.; Verhoef, Peter C. - In: Journal of public policy & marketing 38 (2019) 3, pp. 354-371

Persistent link: https://www.econbiz.de/10012534249

Creating value with data analytics in marketing : mastering data science

Verhoef, Peter C.; Kooge, Edwin; Walk, Natasha; … - 2022 - Second edition

"This book is a refreshingly practical yet theoretically sound roadmap to leveraging data analytics and data science. The vast amount of data generated about us and our world is useless without plans and strategies that are designed to cope with its size and complexity, and which enable...