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A different dimensions' success and a different management control view

Kim, Jae Wook - In: Ōsaka Daigaku keizaigaku 59 (2010) 4, pp. 50-62

Persistent link: https://www.econbiz.de/10003951608

It takes a marketplace community to raise brand commitment : the role of online communities

Kim, Jae Wook; Choi, Jiho; Qualls, William J.; Han, Kyesook - In: Journal of marketing management : MM 24 (2008) 3/4, pp. 409-431

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Antecedents to loyalty point redemption : implications for customer equity management

Hwang, Joon Ho; Chung, Jaiho; Kim, Jae Wook; Lee, Dongwon; … - In: Journal of business research : JBR 69 (2016) 9, pp. 3731-3739

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Sales force automation systems : an analysis of factors underpinning the sophistication of deployed systems in the UK financial services industry

Wright, George; Fletcher, Keith; Donaldson, Bill; Lee, … - In: Industrial marketing management : the international … 37 (2008) 8, pp. 992-1004

Persistent link: https://www.econbiz.de/10003793448

Strategic and organisational determinants of sophistication in deployed sales force automation systems within three industry sectors in the UK

Donaldson, Bill; Lee, Jong-Ho; Wright, George - In: Journal of marketing management : MM 28 (2012) 11/12, pp. 1305-1330

Persistent link: https://www.econbiz.de/10009702004

Do online brand communities help build and maintain relationships with consumers? : a network theory approach

Lee, Hyun Joung; Lee, Doo-hee; Taylor, Charles Raymond; … - In: The journal of brand management : an international journal 19 (2011/12) 3, pp. 213-227

Persistent link: https://www.econbiz.de/10009409559

Are contextual advertisements effective? : the moderating role of complexity in banner advertising

Chun, Kwang Yeun; Song, Ji Hee; Hollenbeck, Candice R.; … - In: International journal of advertising : the quarterly … 33 (2014) 2, pp. 351-371

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Effects of personalized e-mail messages on privacy risk : moderating roles of control and intimacy

Song, Ji Hee; Kim, Hye Young; Kim, Sahangsoon; Lee, Sung Won - In: Marketing letters : a journal of research in marketing 27 (2016) 1, pp. 89-101

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A study of the attitude toward convergent products : a focus on the consumer perception of functionalities

Lee, Sung-kyu; Lee, Jong-Ho; Garrett, Tony C. - In: The journal of product innovation management : an … 30 (2013) 1, pp. 123-135

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Expressive versus instrumental functions on technology attractiveness in the UK and Korea

Lee, Jong-Ho; Garrett, Tony C.; Self, Donald R.; … - In: Journal of business research : JBR 65 (2012) 11, pp. 1600-1605

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