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Transforming Health Care: Empowering Therapeutic Communities through Technology-Enhanced Narratives

Tian, Kelly; Sautter, Pookie; Fisher, Derek; Fischbach, … - In: Journal of Consumer Research 41 (2014) 2, pp. 237-237

Health technology innovations continue to revolutionize health care delivery but simultaneously challenge the design of services that do not marginalize human participation in the creation of value in the health care delivery process. This research recruited persons living with chronic disease...

Persistent link: https://www.econbiz.de/10010797523

Ethical efficacy as a measure of training effectiveness : an application of the graphic novel case method versus traditional written case study

Fischbach, Sarah - In: Journal of business ethics : JOBE 128 (2015) 3, pp. 603-615

Persistent link: https://www.econbiz.de/10011283181

Exploring the impact of online graphic narratives in consumer health promotion : a type 2 diabetes study

Luna-Nevarez, Cuauhtemoc - In: Health marketing quarterly 38 (2021) 4, pp. 315-333

Persistent link: https://www.econbiz.de/10012802284

Designing Discussion Activities to Achieve Desired Learning Outcomes: Choices Using Mode of Delivery and Structure

Sautter, Pookie - In: Journal of marketing education : JME 29 (2007) 2, pp. 122-131

Persistent link: https://www.econbiz.de/10007758341

Transforming services to the customer : exploring user-generated content and entrepreneurship

Fischbach, Sarah; Guerrero, Veronica - In: Journal of business & entrepreneurship : JBE 27 (2015/2016) 1, pp. 109-130

Persistent link: https://www.econbiz.de/10011449037

Negotiation competence : improving student negotiation self-efficacy

Richards, Judith; Guerrero, Veronica; Fischbach, Sarah - In: Journal of education for business 95 (2020) 8, pp. 553-558

Persistent link: https://www.econbiz.de/10012292947

Big data on a smaller scale : a social media analytics assignment

Fischbach, Sarah; Zarzosa, Jennifer - In: Journal of education for business 93 (2018) 3, pp. 142-148

Persistent link: https://www.econbiz.de/10011920219

Consumers' perceptions of native advertisements : exploring the impact of ethics and ad trust

Fischbach, Sarah; Zarzosa, Jennifer - In: Business & professional ethics journal 38 (2019) 3, pp. 275-296

Persistent link: https://www.econbiz.de/10012126252

Mobile business retailing : driving experiential learning on campus

Fischbach, Sarah; Guerrero, Veronica - In: Journal of marketing education : JME 40 (2018) 1, pp. 56-65

Persistent link: https://www.econbiz.de/10011868414

Consumer attitudes toward social network advertising

Luna-Nevarez, Cuauhtemoc; Torres, Ivonne M. - In: Journal of current issues and research in advertising : … 36 (2015) 1, pp. 1-19

Persistent link: https://www.econbiz.de/10011304695