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Developing marketing strategies to increase vegetable consumption
Darian, Jean C.; Tucci, Louis - In: The journal of consumer marketing 30 (2013) 5, pp. 427-435
Persistent link: https://www.econbiz.de/10009788869
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Bestimmung von Optimal- und Gleichgewichtslösungen auf Grundlage empirischer Kaufakt- und Markenwahlmodelle
Mies, Christian G. - 2006
Persistent link: https://www.econbiz.de/10003401269
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Discrete choice models of firms' strategic decisions
Draganska, Michael; Misra, Sanjog; Aguirregabiria, Victor; … - In: Marketing letters : a journal of research in marketing 19 (2008) 3/4, pp. 399-416
Persistent link: https://www.econbiz.de/10003774424
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Capturing value from innovation : diverging views of R&D and marketing managers
Fischer, Timo; Henkel, Joachim - In: IEEE transactions on engineering management : EM 59 (2012) 4, pp. 572-584
Persistent link: https://www.econbiz.de/10009661260
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The flexible substitution logit : uncovering category expansion and share impacts of marketing instruments
Liu, Qiang; Steenburgh, Thomas J.; Gupta, Sachin - 2011
Persistent link: https://www.econbiz.de/10009295731
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Flexibilisierungsmöglichkeiten in der Krankenversicherung
Becker, Karolin - 2006 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003280463
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Demand models with price endogeneity and advertising
Nagel, Christoph (contributor) - 2010
Persistent link: https://www.econbiz.de/10008825028
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Information processing pattern and propensity to buy : an investigation of online point-of-purchase behavior
Mintz, Ofer; Currim, Imran S.; Jeljazkov, Ivan G. - In: Marketing science : the marketing journal of the … 32 (2013) 5, pp. 716-732
Persistent link: https://www.econbiz.de/10010199454