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Employee perception of CSR activities : its antecedents and consequences

Lee, Eun Mi; Park, Seong-yeon; Lee, Hyun Jung - In: Journal of business research : JBR 66 (2013) 10, pp. 1716-1724

Persistent link: https://www.econbiz.de/10009772386

To be or not to be green : exploring individualism and collectivism as antecedents of environmental behavior

Cho, Yoon-na; Thyroff, Anastasia; Rapert, Molly Inhofe; … - In: Journal of business research : JBR 66 (2013) 8, pp. 1052-1059

Persistent link: https://www.econbiz.de/10009755358

Recent advances in globalization, culture and marketing strategy : introduction to the special issue

Laroche, Michel; Park, Seong-yeon - In: Journal of business research : JBR 66 (2013) 8, pp. 955-957

Persistent link: https://www.econbiz.de/10009755393

The perfection of the narcissistic self : a qualitative study on luxury consumption and customer equity

Kang, Yeu-Jin; Park, Seong-Yeon - In: Journal of business research : JBR 69 (2016) 9, pp. 3813-3819

Persistent link: https://www.econbiz.de/10011515267

Effects of a perceived brand crisis on product evaluation and purchase intention : the moderating roles of brand credibility and brand attachment

Park, Seong-yeon; Lee, Seung Wha - In: Journal of global scholars of marketing science : … 23 (2013) 2, pp. 213-226

Persistent link: https://www.econbiz.de/10010406142

Environmental orientation in going green : a qualitative approach to consumer psychology and sociocultural factors of green consumption

Lee, Hyun Ju; Park, Seong-yeon - In: Journal of global scholars of marketing science : … 23 (2013) 3, pp. 245-262

Persistent link: https://www.econbiz.de/10010408108

What's going on in SNS and social commerce? : qualitative approaches to narcissism, impression management, and e-WOM behavior of consumers

Park, Seong-yeon; Kang, Yeu-jin - In: Journal of global scholars of marketing science : … 23 (2013) 4, pp. 460-472

Persistent link: https://www.econbiz.de/10010408596

Does perceived consumer fit matter in corporate social responsibility issues?

Lee, Eun Mi; Park, Seong-yeon; Rapert, Molly Inhofe; … - In: Journal of business research : JBR 65 (2012) 11, pp. 1558-1564

Persistent link: https://www.econbiz.de/10009681930

Employee perception of CSR activities: Its antecedents and consequences

Lee, Eun Mi; Park, Seong-Yeon; Lee, Hyun Jung - In: Journal of Business Research 66 (2013) 10, pp. 1716-1724

Previous research on corporate social responsibility (CSR) investigates customers' perceptions; however, employees' view of CSR remains largely unexplored. Corporate culture and its capabilities become resources for the competitive advantage and employee perceptions of CSR activities play an...

Persistent link: https://www.econbiz.de/10010869826

Recent advances in globalization, culture and marketing strategy: Introduction to the special issue

Laroche, Michel; Park, Seong-Yeon - In: Journal of business research : JBR 66 (2013) 8, pp. 955-957

Persistent link: https://www.econbiz.de/10010119568