Exploring the normative influences of social norms on individual environmental behavior
Year of publication: |
2012
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Authors: | Park, Seong-yeon ; Sohn, Soo Hwa |
Published in: |
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS. - Abingdon, Oxon : Routledge, Taylor & Francis, ISSN 2163-9159, ZDB-ID 2732597-0. - Vol. 22.2012, 2, p. 183-194
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Subject: | social norms | injunctive norms | descriptive norms | personal norms | environmental behavior | self-monitoring | Experiment | Soziale Norm | Social norm | Verhaltensökonomik | Behavioral economics | Umweltbewusstsein | Environmental consciousness | Soziale Werte | Social values |
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