<em>Place marketing network evolution and investment attraction</em> (by Gaetano Aiello, Raffaele Donvito) - ABSTRACT: This paper is based on a relationship marketing perspective and points out the evolutional nature of place marketing networks. According to this framework place marketing is defined as...

Purpose – The authors' research was carried out with the aim of analyzing perception of luxury and luxury brands among an international sample of young people. Design/methodology/approach – This article was based on an empirical study among 233 respondents. First, a qualitative analysis of...