Hwang, Hee-Joong; Kang, Minjeong; Youn, Myoung-Kil - In: Journal of Global Scholars of Marketing Science 24 (2014) 1, pp. 65-76
This study examines why a leader needs to establish good relations with his/her subordinate employees to build strong relationships with customers. The production and the consumption of goods in the service sector occur simultaneously, and it is the customer who determines the quality of the...