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2012 Awards for Excellence
In: Journal of Consumer Marketing 30 (2013) 1
Persistent link: https://www.econbiz.de/10014849515
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Marketing to the Mind ‐ Right Brain Strategies for Advertising and Marketing
Smart, Denise T. - In: Journal of Consumer Marketing 15 (1998) 3, pp. 297-299
Persistent link: https://www.econbiz.de/10014849525
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Seven Second Marketing
Martel, Marisa - In: Journal of Consumer Marketing 15 (1998) 3, pp. 303-305
Persistent link: https://www.econbiz.de/10014849529
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How to Develop Successful New Products
Blauner, Jeanne - In: Journal of Consumer Marketing 16 (1999) 1, pp. 104-105
Persistent link: https://www.econbiz.de/10014849531
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Marketing Straight to the Heart
Abyrab, M.J. - In: Journal of Consumer Marketing 16 (1999) 6, pp. 616-628
Persistent link: https://www.econbiz.de/10014849548
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Time for Life: The Surprising Ways Americans Use Their Time
Lynn, Michael - In: Journal of Consumer Marketing 17 (2000) 1, pp. 73-87
Persistent link: https://www.econbiz.de/10014849553
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Consumers and Services
Shoemaker, Craig - In: Journal of Consumer Marketing 17 (2000) 1, pp. 73-87
Persistent link: https://www.econbiz.de/10014849555
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Street Trends – How Today’s Alternative Youth Cultures are Creating Tomorrow’s Mainstream Markets
Van den Bergh, Joeri - In: Journal of Consumer Marketing 17 (2000) 2, pp. 172-185
Persistent link: https://www.econbiz.de/10014849556
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The Emerging High‐Tech Consumer – A Market Profile and Marketing Strategy Implications
Jamthe, Sudha - In: Journal of Consumer Marketing 17 (2000) 2, pp. 172-185
Persistent link: https://www.econbiz.de/10014849558
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GenderSell: How to Sell to the Opposite Sex
FitzGerald, Maureen - In: Journal of Consumer Marketing 17 (2000) 5, pp. 455-466
Persistent link: https://www.econbiz.de/10014849576