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1
How liberals and conservatives respond to equality-based and proportionality-based rewards in charity advertising
Lee, Younghwa
;
Yoon, Sukki
;
Lee, Young Woo
;
Stafford, …
- In:
Journal of public policy & marketing : JPP & M ; an …
37
(
2018
)
1
,
pp. 108-118
Persistent link: https://www.econbiz.de/10012016478
Saved in:
2
Social exclusion influences on the effectiveness of altruistic versus egoistic appeals in charitable advertising
Baek, Tae Hyun
;
Yoon, Sukki
;
Kim, Seeun
;
Kim, Yeonshin
- In:
Marketing letters : a journal of research in marketing
30
(
2019
)
1
,
pp. 75-90
Persistent link: https://www.econbiz.de/10012016715
Saved in:
3
How the emotions evoked by homeless pets induce online charitable giving
Shepelenko, Anna
;
Shepelenko, Pavel
;
Panidi, Ksenia
; …
- In:
Journal of philanthropy and marketing
29
(
2024
)
2
,
pp. 1-12
Persistent link: https://www.econbiz.de/10014505840
Saved in:
4
The effect of sequential structure in charity advertising on message elaboration and donation intention : the mediating role of empathy
Bae, Mikyeung
- In:
Journal of promotion management : innovations in …
27
(
2021
)
1
,
pp. 177-209
Persistent link: https://www.econbiz.de/10012385183
Saved in:
5
Opposites attract : impact of background color on effectiveness of emotional charity appeals
Choi, Jungsil
;
Li, Yexin Jessica
;
Rangan, Priyamvadha
; …
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
3
,
pp. 644-660
Persistent link: https://www.econbiz.de/10012494708
Saved in:
6
The effects of message order on emotions and donation intention in charity advertising : the mediating roles of negative and positive empathy
Bae, Mikyeung
- In:
Journal of marketing communications
29
(
2023
)
3
,
pp. 270-287
Persistent link: https://www.econbiz.de/10014232576
Saved in:
7
The economics of donations and enlightened self-interest
Buraschi, Andrea
;
Cornelli, Francesca
- In:
European financial management : the journal of the …
20
(
2014
)
1
,
pp. 1-32
Persistent link: https://www.econbiz.de/10010248861
Saved in:
8
Self-interested giving : the relationship between conditional gifts, charitable donations, and donor self-interestedness
Chao, Matthew
;
Fisher, Geoffrey
- In:
Management science : journal of the Institute for …
68
(
2022
)
6
,
pp. 4537-4567
Persistent link: https://www.econbiz.de/10013369088
Saved in:
9
When does it matter how you ask? : cross-subject heterogeneity in framing effects in a charitable donation experiment
Fielding, David
;
Knowles, Stephen Mark
;
Robertson, Kirsten
-
2017
Persistent link: https://www.econbiz.de/10011617434
Saved in:
10
Charity advertising : congruence between political orientation and cause of need
Lee, Younghwa
;
Seo, Joon Yong
;
Yoon, Sukki
- In:
International journal of advertising : the review of …
39
(
2020
)
7
,
pp. 943-962
Persistent link: https://www.econbiz.de/10012395588
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