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Gestion de la relation client : Total relationship management, Big data et Marketing mobile

Jallat, Frédéric; Peelen, Ed; Stevens, Eric; Volle, Pierre - Université Paris-Dauphine (Paris IX) - 2014

Comment choisir et instaurer une relation ? Comment adapter l'organisation pour mettre en oeuvre la stratégie retenue ? Comment analyser les nombreuses données client collectées pour prendre les meilleures décisions ? Quels outils utiliser pour soutenir la stratégie relationnelle ? Gestion...

Persistent link: https://www.econbiz.de/10011072552

L'identification du client à l'entreprise : une étude des conséquences relationnelles dans le secteur non marchand

Monnot, Elisa; Volle, Pierre; Reniou, Fanny - Université Paris-Dauphine (Paris IX) - 2009

Persistent link: https://www.econbiz.de/10011072615

Gestion de la relation client

Jallat, Frédéric; Peelen, Ed; Stevens, Eric; Volle, Pierre - Université Paris-Dauphine (Paris IX) - 2009

Présentation des techniques marketing utilisées pour mieux identifier, cibler et fidéliser ses clients, et les outils disponibles sur le marché : outils de datawarehouse et de datamining, de gestion des campagnes marketing. Cette nouvelle édition intègre les réseaux sociaux, les sites...

Persistent link: https://www.econbiz.de/10011072985

Relationship marketing and customer loyalty:a customer service approach in nigerian companies. in nigerian companies.

Udegbe, Scholastica; Idris, Adekunle.A.; Olumoko, … - In: Manager Journal 12 (2010) 1, pp. 167-176

This paper examines relationship marketing and customer loyalty from the approach of customer service-using some … toward the achievement of customer loyalty via customer services among a sample of some selected companies in Nigeria. The … relationship marketing in customer services to achieve customer loyalty. Structured, close ended questions were used to collect …

Persistent link: https://www.econbiz.de/10011075093

Evaluation of Relationship Marketing in Islamic Banks in the UAE: Empirical Evidence Based on Sensitivity Analysis Algorithm.

Enyinda, Chris I - In: International Journal of Finance and Banking 1 (2014) 2, pp. 1-12

. Relationship managers consider customer loyalty as the most important end-result of relationship marketing, followed by competitive … advantage, customer satisfaction, and financial performance. Based on the performance sensitivity analysis, the overall priority …

Persistent link: https://www.econbiz.de/10011093872

An Economic Sociological Look at Relationship Marketing

Kotelnikova, Zoya - In: Journal of Economic Sociology 15 (2014) 5, pp. 85-103

The paper reviews the state-of-the-art in relationship marketing and new economic sociology. The author pays attention to the closeness of both perspectives which have common roots (Durkheimian sociology, economic anthropology, sociology of law, social exchange theory) and common research...

Persistent link: https://www.econbiz.de/10011100267

Relational benefits, switching barriers and loyalty: A study of airline customers in Taiwan

Chang, Yu-Hern; Chen, Fang-Yuan - In: Journal of Air Transport Management 13 (2007) 2, pp. 104-109

A model of looking at switching barriers and customer loyalty stemming from customer relational benefits is developed … benefits had a larger effect on switching barriers and customer loyalty than others. …

Persistent link: https://www.econbiz.de/10011162646

Pricing construction work: a marketing viewpoint

Skitmore, Martin; Smyth, Hedley - In: Construction Management and Economics 25 (2007) 6, pp. 619-630

Recent work on pricing has shown that neoclassical microeconomic theory (NCMT) is preferred to tendering theory and that implied by absorption, or full-cost, pricing of construction work because of its explicit treatment of market conditions, competitor behaviour and firm capacity levels....

Persistent link: https://www.econbiz.de/10005633125

Rethinking customer relationships

Bettencourt, Lance A.; Blocker, Christopher P.; … - In: Business Horizons 58 (2015) 1, pp. 99-108

Success in business markets demands going beyond satisfactory exchanges with customers. Conventional wisdom therefore dictates that firms must build close customer relationships. Yet, unfortunately, the meaning of a close relationship from the customer's viewpoint can get lost in translation. We...

Persistent link: https://www.econbiz.de/10011191149

Beyond sporadic actions: How to approach multi-party stakeholder collaboration in service development

Tossavainen, Päivi J. - In: jbm - Journal of Business Market Management 6 (2013) 4, pp. 171-191

The adoption of service-dominant logic (SDL) suggests inter-organizational collaboration and interdependencies during the development of service. Thus, integrating resources is of essence. This paper promotes the value of various stakeholders in developing services. It discusses how to approach...

Persistent link: https://www.econbiz.de/10010980937