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Regulatory congruence effects...
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Advertising effects
67
Werbewirkung
67
Consumer behaviour
63
Konsumentenverhalten
63
Werbung
45
Advertising
44
Belgien
44
Belgium
44
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25
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Markenführung
24
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18
Product Placement
18
Product placement
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Markenimage
17
Marketing management
16
Marketingmanagement
16
Children
14
Fernsehwerbung
14
Kinder
14
Television advertising
14
Target group
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Zielgruppe
13
Emotion
11
Viral marketing
11
Virales Marketing
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Psychology of advertising
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Werbepsychologie
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8
Marketing
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English
185
Undetermined
45
Dutch
12
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Pelsmacker, Patrick de
160
Dens, Nathalie
59
De Pelsmacker, Patrick
38
Geuens, Maggie
37
Janssens, Wim
19
Cauberghe, Verolien
18
Cauberghe, Veroline
18
Pelsmacker, Patrick De
18
Hudders, Liselot
17
Moons, Ingrid
14
Van den Bergh, Joeri
11
Jegers, Marc
10
Purnawirawan, Nathalia
10
Cornelis, Erlinde
9
Cuyvers, Ludo
9
Verhellen, Yann
9
Barbarossa, Camilla
6
De Cannière, Marie Hélène
6
De Jans, Steffi
6
Willemé, Peter
6
Avramova, Yana R.
5
De Keyzer, Freya
5
Goos, Peter
5
Panic, Katarina
5
Viviers, Wilma
5
Aleksandrovs, Leonids
4
Daems, Kristien
4
Dahl, Stephan
4
De Meulenaer, Sarah
4
Eagle, Lynne C.
4
Faseur, Tine
4
Taylor, Charles Raymond
4
Wouters, Marijke
4
Adams, Leen
3
Banks, Ivana Bušljeta
3
Beuckels, Emma
3
Buzeta, Cristian
3
Driesen, Liesbeth
3
Dumont, Michel
3
Majmundar, Anuja
3
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Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
5
Faculteit Toegepaste Economische Wetenschappen, Universiteit Antwerpen
1
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International journal of advertising : the quarterly review of marketing communications
20
Working paper / Studiecentrum Toegepaste Economie, Universiteit Antwerpen, Rijksuniversitair Centrum Antwerpen, Faculteit Toegepaste Economische Wetenschappen
17
Journal of business research : JBR
15
Journal of marketing communications
11
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
11
Journal of advertising : official publication of the American Academy of Advertising
10
Economisch en sociaal tijdschrift : een driemaandelijke uitgave van de Universitaire Faculteiten Sint-Ignatius te Antwerpen
9
International journal of advertising : the review of marketing communications
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
6
Journal of Business Research
5
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
4
International journal of market research : JMRS ; the journal of the Market Research Society
4
International marketing review
4
Journal of advertising
4
Journal of electronic commerce research : JECR
4
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
4
Belgian journal of operations research, statistics and computer science
3
Breaking new ground in theory and practice
3
Journal of advertising research
3
Journal of business ethics : JOBE
3
Journal of service management
3
Studiecentrum Toegepaste Economie / Studiecentrum Toegepaste Economie, Universiteit Antwerpen, Rijksuniversitair Centrum Antwerpen, Faculteit Toegepaste Economische Wetenschappen
3
The SAGE handbook of marketing ethics
3
The journal of brand management : an international journal
3
Young consumers : insight and ideas for responsible marketers
3
Applied economics
2
Cutting edge international research
2
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
2
International journal of electronic commerce : IJEC
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of consumer affairs : official publication of the American Council on Consumer Interests
2
Journal of marketing management : MM
2
Marketing intelligence & planning
2
Marketing letters : a journal of research in marketing
2
South African journal of economic and management sciences
2
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
2
Young Consumers
2
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
Advertising in new formats and media : current research and implications for marketers
1
Advertising worldwide : advertising conditions in selected countries
1
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ECONIS (ZBW)
181
OLC EcoSci
40
RePEc
7
USB Cologne (EcoSocSci)
7
Other ZBW resources
7
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21
The demand for cars of different sizes in Belgium
Pelsmacker, Patrick de
-
1988
Persistent link: https://www.econbiz.de/10000814340
Saved in:
22
De Belgische reklamebestedingen in de jaren '80
Pelsmacker, Patrick de
;
Hofman, A.
;
Jegers, Marc
-
1988
Persistent link: https://www.econbiz.de/10000814764
Saved in:
23
Independent characteristics of the firm : a factor-analytic approach using Belgian accounting and advertising data
Pelsmacker, Patrick de
- In:
Belgian journal of operations research, statistics and …
31
(
1991
)
3
,
pp. 127-140
Persistent link: https://www.econbiz.de/10001139385
Saved in:
24
Explaining advertising intensity at the firm level : the Belgian case
Pelsmacker, Patrick de
- In:
Revue d'économie industrielle
(
1992
),
pp. 42-52
Persistent link: https://www.econbiz.de/10001139533
Saved in:
25
The demand for cars of different sizes in Belgium : a market share approach
Pelsmacker, Patrick de
- In:
Belgian journal of operations research, statistics and …
30
(
1990
)
1
,
pp. 3-32
Persistent link: https://www.econbiz.de/10001087242
Saved in:
26
Het belang van economische factoren in appreciatiefuncties van Vlaamse politieke partijen
Pelsmacker, Patrick de
- In:
Economisch en sociaal tijdschrift : een driemaandelijke …
48
(
1994
)
2
,
pp. 299-328
Persistent link: https://www.econbiz.de/10001165631
Saved in:
27
De economische vertegenwoordigers in het buitenland over de Vlaamse export
Cuyvers, Ludo
- In:
Economisch en sociaal tijdschrift : een driemaandelijke …
50
(
1996
)
2
,
pp. 311-335
Persistent link: https://www.econbiz.de/10001203513
Saved in:
28
Percepties en inzichten van Vlaamse exporteurs betreffende exportmarkten, handelsbelemmeringen en de nodige publieke exportpromotie
Cuyvers, Ludo
- In:
Economisch en sociaal tijdschrift : een driemaandelijke …
49
(
1995
)
2
,
pp. 283-303
Persistent link: https://www.econbiz.de/10001188515
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29
The power growth curve revisited : a comment on J. C. Tanner's car ownership growth model
Pelsmacker, Patrick de
- In:
Belgian journal of operations research, statistics and …
28
(
1988
)
1
,
pp. 3-13
Persistent link: https://www.econbiz.de/10001076750
Saved in:
30
A structural model of the demand for new cars in Belgium
Pelsmacker, Patrick de
- In:
Applied economics
22
(
1990
)
5
,
pp. 669-686
Persistent link: https://www.econbiz.de/10001085378
Saved in:
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