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The ethical aspects of direct to consumer advertising of prescription drugs in the United Kingdom: physician versus consumer views
Reast, Jon; Palihawadana, Dayananda; Shabbir, Haseeb - In: Journal of advertising research 48 (2008) 3, pp. 450-464
Persistent link: https://www.econbiz.de/10003768854
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An exploratory study on attitude persistence using sales promotion
Jones, Joseph M. - In: Journal of managerial issues : JMI 20 (2008) 3, pp. 401-416
Persistent link: https://www.econbiz.de/10003769893
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The mediating effects of privacy and preference management on trust and consumer participation in a mobile marketing initiative : a proposed conceptual model
Becker, Michael; Hanley, Michael - In: Trust and new technologies : marketing and management …, (pp. 127-145). 2008
Persistent link: https://www.econbiz.de/10003770893
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Sources of trust in permission-based mobile marketing : a cross-country comparison
Karjaluoto, Heikki; Jayawardhena, Chanaka; Kuckertz, Andreas - In: Trust and new technologies : marketing and management …, (pp. 165-181). 2008
Persistent link: https://www.econbiz.de/10003770897
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Rechtliche Aspekte des Mobile Marketing
Pohle, Jan - In: Kommunikation & Recht : K & R ; Betriebs-Berater für … 11 (2008) 12, pp. 711-716
Persistent link: https://www.econbiz.de/10003783224
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Going local : exploring consumer behavior and motivations for direct food purchases
McFadden, Dawn Thilmany; Bond, Craig A.; Bond, Jennifer … - In: American journal of agricultural economics 90 (2008) 5, pp. 1303-1309
Persistent link: https://www.econbiz.de/10003783469
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Praxisbuch Mailings : Print- und Online-Mailings planen, texten und gestalten
Baron, Gabriele - 2009
Persistent link: https://www.econbiz.de/10003785437
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Direktmarketing : im Dialog mit dem Kunden
Holland, Heinrich - 2009 - 3., vollst. überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10003788222
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Contemporary direct & interactive marketing
Spiller, Lisa D.; Baier, Martin - 2010 - 2. ed., internat. ed.
Persistent link: https://www.econbiz.de/10003789146
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Essays in sales compensation and direct marketing
Steenburgh, Thomas J. - 2004
Persistent link: https://www.econbiz.de/10003777155