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Utilising product knowledge : competitive advantage for specialist independent grocery retailers
McGuinness, Donna; Hutchinson, Karise - In: International journal of retail & distribution management 41 (2013) 6, pp. 461-476
Persistent link: https://www.econbiz.de/10009770725
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Exploring the locus of internal marketing
Ozuem, Wilson; Limb, Natalie; Lancaster, Geoffrey - In: Journal of strategic marketing 26 (2018) 4, pp. 356-372
Persistent link: https://www.econbiz.de/10011903323
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Green CSR's role in retail competitive advantage : mediation by marketing and moderation by reputation
Nguyen Xuan-Nhi; Le Ngoc-Tien - In: Journal for global business advancement : JGBA 16 (2023) 2, pp. 285-312
Persistent link: https://www.econbiz.de/10015057739
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Employer Branding : Luxus oder Gebot der Stunde?
In: Personalführung : das DGFP Magazin für das … 41 (2008) 5, pp. 24-52
Persistent link: https://www.econbiz.de/10003691045
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Employer Branding in der Praxis : nachhaltige Investitionen in die Arbeitgebermarke
Steinle, Margret; Thies, Anja - In: Personalführung : das DGFP Magazin für das … 41 (2008) 5, pp. 24-32
Persistent link: https://www.econbiz.de/10003691053
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Employer Branding : Bildung einer Arbeitgebermarke ; wie attraktiv sind Arbeitgeber
Seiser, Elisabeth - 2009
Persistent link: https://www.econbiz.de/10008659090
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A labor of love? : understanding the influence of corporate reputation in the labor market
Harvey, William S.; Morris, Timothy - In: The Oxford handbook of corporate reputation, (pp. 341-360). 2012
Persistent link: https://www.econbiz.de/10009573867
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Employer branding : sustainable HRM as a competitive advantage in the market for high-quality employees
App, Stefanie; Merk, Janina; Büttgen, Marion - In: Management revue : socio-economic studies 23 (2012) 3, pp. 262-278
Persistent link: https://www.econbiz.de/10009626931
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Employer branding : a potent organizational tool for enhancing competitive advantage
Sehgal, Kanika; Malatidis, Nicolaos A. - In: The IUP journal of brand management : IJBRM 10 (2013) 1, pp. 51-65
Persistent link: https://www.econbiz.de/10009756787
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Employer branding : sustainable HRM as a competitive advantage in the market for high-quality employees
App, Stefanie; Merk, Janina; Büttgen, Marion - In: Management revue : socio-economic studies 23 (2012) 3, pp. 262-278
This conceptual article examines how Sustainable Human Resource Management (Sustainable HRM) can help establishing an attractive employer brand that can address the different needs and expectations of potential and existing employees, without compromising a consistent employer image, which can...
Persistent link: https://www.econbiz.de/10009758147