This research aims to investigate the influence of perceived ease of use and perceived risk on intention to use mobile payment servicesin Pakistan via mediating role of perceived trust. A total of 320 smartphoneusers were approached using a questionnaire-based survey method and hypotheses were...

The main impetus of the research is to inquire into the fintech adoption behaviour of India's GenY population. The focus of this research paper is to enlarge the scope of the planned behaviour theory by including other exogenous variables, information quality (IQ), and readiness to pay for...

Technology plays a crucial role in safeguarding cultural and heritage assets for tourism destinations. Despite youths' apparent technological proficiency, there has been limited research on their intention to use virtual reality (VR) in such settings. This study stands as one of the pioneering...