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Co-branding
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Huber, Frank
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59
Bruhn, Manfred
54
Ahlert, Dieter
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Balmer, John M. T.
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De Chernatony, Leslie
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Tomczak, Torsten
44
Bang, Nguyen
38
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Schmidt, Holger J.
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Wiedmann, Klaus-Peter
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36
Merrilees, Bill
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Phau, Ian
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Foroudi, Pantea
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Fournier, Susan
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Ind, Nicholas
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Uggla, Henrik
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Ko, Eunju
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Romaniuk, Jenni
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Gupta, Suraksha
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Langner, Tobias
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MacInnis, Deborah J.
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Swoboda, Bernhard
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Veloutsou, Cleopatra
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Völckner, Franziska
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25
Park, C. Whan
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Schroeder, Jonathan E.
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Diamantopoulos, Adamantios
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NetLibrary, Inc
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Books on Demand GmbH <Norderstedt>
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Campus Verlag
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Gesellschaft für Konsum-, Markt- und Absatzforschung
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IGI Global
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Nomos Verlagsgesellschaft
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Springer International Publishing
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Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
3
Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam
3
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
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Marketing zwischen Theorie und Praxis e.V. / Alumni
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Springer-Verlag GmbH
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Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
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Erasmus Research Institute of Management
2
Gottfried Wilhelm Leibniz Universität Hannover
2
Hochschule Niederrhein
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101
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Innovatives Markenmanagement
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Springer eBook Collection
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Journal of marketing
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Journal of the Academy of Marketing Science
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Marketing letters : a journal of research in marketing
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Research
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International journal of advertising : the review of marketing communications
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International journal of internet marketing and advertising : IJIMA
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Journal of advertising research
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Journal of international consumer marketing
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Journal of fashion marketing and management
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Tourism management : research, policies, practice
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International marketing review
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Cogent business & management
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Qualitative market research : an international journal
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Journal of global marketing
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ECONIS (ZBW)
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USB Cologne (EcoSocSci)
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RePEc
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EconStor
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BASE
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Other ZBW resources
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ArchiDok
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Showing
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11
Markenkooperationen : wer nicht kooperiert - verliert
Beye, Daniel
;
Jochims, Heike
;
Kollhorst, Bruno
-
2013
-
1. Aufl.
Persistent link: https://www.econbiz.de/10010504269
Saved in:
12
Three's company : investigating cognitive and sentiment unit imbalance in co-branding partnerships
Baxter, Stacey M.
;
Ilicic, Jasmina
- In:
The journal of brand management : an international journal
22
(
2015
)
4
,
pp. 281-298
Persistent link: https://www.econbiz.de/10011339303
Saved in:
13
Children's response to co-branded products : the facilitating role of fit
Charry, Karine
;
Demoulin, Nathalie T. M.
- In:
International journal of retail & distribution management
42
(
2014
)
11/12
,
pp. 1032-1052
Persistent link: https://www.econbiz.de/10010461474
Saved in:
14
Relacyjne uwarunkowania kreowania marek należących do detalistów
Spyra, Zbigniew
-
2019
Persistent link: https://www.econbiz.de/10012008474
Saved in:
15
David by Goliath : what is co-branding and what is in it for SMEs
Chiambaretto, Paul
;
Gurău, Călin
- In:
International journal of entrepreneurship and small business
31
(
2017
)
1
,
pp. 103-122
Persistent link: https://www.econbiz.de/10011731157
Saved in:
16
Strategic brand alliances : research advances and practical applications
Singh, Jaywant
;
Quamina, La Toya
;
Kalafatis, Stavros
- In:
The Routledge companion to contemporary brand management
,
(pp. 120-135)
.
2016
Persistent link: https://www.econbiz.de/10011515382
Saved in:
17
Detangling consumer attitudes to better explain co-branding success
Ho, Han-Chiang
;
Lado Coustré, Nora
;
Rivera-Torres, Pilar
- In:
The journal of product & brand management
26
(
2017
)
7
,
pp. 704-721
Persistent link: https://www.econbiz.de/10011808397
Saved in:
18
International brand alliances and co-branding : antecedents of cognitive dissonance and student satisfaction with co-branded higher education programs
Wilkins, Stephen
;
Butt, Muhammad Mohsin
;
Heffernan, Troy
- In:
Journal of marketing for higher education
28
(
2018
)
1
,
pp. 32-50
Persistent link: https://www.econbiz.de/10011886219
Saved in:
19
Does an expanded brand user base of co-branded advertising help ad-memorability?
Nguyen, Cathy
;
Romaniuk, Jenni
;
Faulkner, Margaret
; …
- In:
International journal of market research : JMRS ; the …
60
(
2018
)
4
,
pp. 366-379
Persistent link: https://www.econbiz.de/10011919262
Saved in:
20
Consumer evaluations of service co-branding
Chen, Chien-Wei
;
Lien, Nai-Hwa
- In:
The service industries journal
38
(
2018
)
13/14
,
pp. 995-1016
Persistent link: https://www.econbiz.de/10011962032
Saved in:
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