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Co-branding
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126
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94
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73
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65
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61
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59
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55
Ahlert, Dieter
50
Balmer, John M. T.
45
Tomczak, Torsten
45
De Chernatony, Leslie
44
Bang, Nguyen
38
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38
Merrilees, Bill
38
Phau, Ian
37
Schmidt, Holger J.
37
Wiedmann, Klaus-Peter
37
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36
Foroudi, Pantea
33
Fournier, Susan
33
Ind, Nicholas
33
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33
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32
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27
MacInnis, Deborah J.
27
Veloutsou, Cleopatra
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26
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25
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NetLibrary, Inc
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Springer Gabler <Firma>
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Springer International Publishing
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Fachhochschule Reutlingen / European School of Business
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Gesellschaft für Konsum-, Markt- und Absatzforschung
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IGI Global
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Nomos Verlagsgesellschaft
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Österreichische Werbewissenschaftliche Gesellschaft
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De Gruyter Oldenbourg
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Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
3
Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam
3
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3
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Marketing zwischen Theorie und Praxis e.V. / Alumni
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3
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2
Erasmus Research Institute of Management
2
Gottfried Wilhelm Leibniz Universität Hannover
2
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International journal of hospitality management
103
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101
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99
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Innovatives Markenmanagement
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Springer eBook Collection
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Marketing letters : a journal of research in marketing
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International journal of advertising : the review of marketing communications
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Tourism management : research, policies, practice
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56
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EconStor
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BASE
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Showing
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31
The attitudinal respose to alternative brand growth strategies
Samuelsen, Bendik Meling
;
Olsen, Lars Erling
- In:
European journal of marketing : EJM
46
(
2012
)
1/2
,
pp. 177-191
Persistent link: https://www.econbiz.de/10009514312
Saved in:
32
Vertikale Preis- und Markenpflege im Kreuzfeuer des Kartellrechts
Ahlert, Dieter
(
ed.
);
Kenning, Peter
(
ed.
)
-
2012
Persistent link: https://www.econbiz.de/10009517844
Saved in:
33
Mutual value creation in component co-branding relationships
Cassia, Fabio
;
Magno, Francesca
;
Ugolini, Marta
- In:
Management decision : MD
53
(
2015
)
8
,
pp. 1883-1898
Persistent link: https://www.econbiz.de/10011406980
Saved in:
34
Children's response to co-branded products : the facilitating role of fit
Charry, Karine
;
Demoulin, Nathalie T. M.
- In:
International journal of retail & distribution management
42
(
2014
)
11/12
,
pp. 1032-1052
Persistent link: https://www.econbiz.de/10010461474
Saved in:
35
Markennetze
Grüter, Anne
-
2006
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003290583
Saved in:
36
Markenallianzen in der Werbung : eine empirische Analyse der Wirkung ausgewählter Kooperationsformen zwischen bekannten Marken
Koncz, Julia
-
2005
Persistent link: https://www.econbiz.de/10003204180
Saved in:
37
Anchoringeffekte bei der Urteilsbildung gegenüber Markenallianzen : die Bedeutung von Markenbekanntheit, Markenimage und Produktkategoriefit
Esch, Franz-Rudolf
;
Redler, Jörn
- In:
Marketing : ZFP ; journal of research and management
27
(
2005
)
2
,
pp. 79-97
Persistent link: https://www.econbiz.de/10002766478
Saved in:
38
Co-branding internationally : Everyone wins?
Ueltschy, Linda C.
;
Laroche, Michel
- In:
The journal of applied business research
20
(
2004
)
3
,
pp. 91-102
Persistent link: https://www.econbiz.de/10002238109
Saved in:
39
Assessing customer evaluation and revenue consequences of component sharing across brands in the vertical product line
Verhoef, Peter C.
(
contributor
); …
-
2005
Persistent link: https://www.econbiz.de/10002701449
Saved in:
40
Erfolgsfaktoren von Markenallianzen : Analyse aus der Sicht des strategischen Markenmanagements
Huber, Frank
-
2004
-
1. Aufl.
Persistent link: https://www.econbiz.de/10002403719
Saved in:
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