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The attitudinal respose to alternative brand growth strategies
Samuelsen, Bendik Meling; Olsen, Lars Erling - In: European journal of marketing : EJM 46 (2012) 1/2, pp. 177-191
Persistent link: https://www.econbiz.de/10009514312
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Vertikale Preis- und Markenpflege im Kreuzfeuer des Kartellrechts
Ahlert, Dieter (ed.); Kenning, Peter (ed.) - 2012
Persistent link: https://www.econbiz.de/10009517844
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Mutual value creation in component co-branding relationships
Cassia, Fabio; Magno, Francesca; Ugolini, Marta - In: Management decision : MD 53 (2015) 8, pp. 1883-1898
Persistent link: https://www.econbiz.de/10011406980
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Children's response to co-branded products : the facilitating role of fit
Charry, Karine; Demoulin, Nathalie T. M. - In: International journal of retail & distribution management 42 (2014) 11/12, pp. 1032-1052
Persistent link: https://www.econbiz.de/10010461474
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Markennetze
Grüter, Anne - 2006 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003290583
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Anchoringeffekte bei der Urteilsbildung gegenüber Markenallianzen : die Bedeutung von Markenbekanntheit, Markenimage und Produktkategoriefit
Esch, Franz-Rudolf; Redler, Jörn - In: Marketing : ZFP ; journal of research and management 27 (2005) 2, pp. 79-97
Persistent link: https://www.econbiz.de/10002766478
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Co-branding internationally : Everyone wins?
Ueltschy, Linda C.; Laroche, Michel - In: The journal of applied business research 20 (2004) 3, pp. 91-102
Persistent link: https://www.econbiz.de/10002238109
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Assessing customer evaluation and revenue consequences of component sharing across brands in the vertical product line
Verhoef, Peter C. (contributor);  … - 2005
Persistent link: https://www.econbiz.de/10002701449
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Erfolgsfaktoren von Markenallianzen : Analyse aus der Sicht des strategischen Markenmanagements
Huber, Frank - 2004 - 1. Aufl.
Persistent link: https://www.econbiz.de/10002403719