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Exploring the effects of different reward programs on in-role and extra-role performance of retail sales associates
Yap, Jo En; Bove, Liliana L.; Beverland, Michael B. - In: Qualitative market research : an international journal 12 (2009) 3, pp. 279-294
Persistent link: https://www.econbiz.de/10003876973
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The quest for authenticity in consumption : consumers’ purposive choice of authentic cues to shape experienced outcomes
Beverland, Michael B.; Farrelly, Francis J. - In: Journal of consumer research : JCR ; an … 36 (2009/10) 5, pp. 838-856
Persistent link: https://www.econbiz.de/10003945187
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Being sub-culturally authentic and acceptable to the mainstream : civilizing practices and self-authentication
Healy, Michael John; Beverland, Michael B. - In: Journal of business research : JBR 69 (2016) 1, pp. 224-233
Persistent link: https://www.econbiz.de/10011417152
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Reconciling the tension between consistency and relevance : design thinking as a mechanism for brand ambidexterity
Beverland, Michael B.; Wilner, Sarah J. S.; Micheli, Pietro - In: Journal of the Academy of Marketing Science 43 (2015) 5, pp. 589-609
Persistent link: https://www.econbiz.de/10011340270
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"Doing privacy" : consumers search for sovereignty through privacy management practices
Yap, Jo En; Beverland, Michael B.; Bove, Liliana L. - 2012
Persistent link: https://www.econbiz.de/10009768163
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Unleashing the animal within : exploring consumers' zoomorphic identity motives
Healy, Michael John; Beverland, Michael B. - In: Journal of marketing management : MM 29 (2013) 1/2, pp. 225-248
Persistent link: https://www.econbiz.de/10009733416
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Measuring consumer-based brand authenticity
Napoli, Julie; Dickinson, Sonia J.; Beverland, Michael B.; … - In: Journal of business research : JBR 67 (2014) 6, pp. 1090-1098
Persistent link: https://www.econbiz.de/10010364522
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Can cooperatives build and sustain brands?
Beverland, Michael B. - In: Market orientation : transforming food and agribusiness …, (pp. 137-152). 2010
Persistent link: https://www.econbiz.de/10010474612
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Business-to-business brand orientation
Beverland, Michael B. - In: Market orientation : transforming food and agribusiness …, (pp. 69-81). 2010
Persistent link: https://www.econbiz.de/10010474616
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Implementing market orientation in industrial firms : a multiple case study
Beverland, Michael B.; Lindgreen, Adam - In: Market orientation : transforming food and agribusiness …, (pp. 27-49). 2010
Persistent link: https://www.econbiz.de/10010474618