We study the performance of sales forecasts which linearly combine model-based forecasts and expert forecasts. Using a …

Objective – Literature suggest that companies should focus their Market Orientation (MO) on good marketing and business … result shows that MO does not have a significant impact on Marketing Performance. In the context of MTO, SMEs do not need to …

Promotion is one of the four major elements of the marketing mix. Therefore, an integrated marketing communications … marketing strategy. Different promotional tools could foster an increased awareness of a company's products or services, inform … that the marketing managers must consider the 6Ms (including the market, the mission, the message, the media, money and …

The practice of marketing has significantly changed among companies operating in Hungary since the economic transition … with new emphasis, marketing activities and expectations have been emerged. This paper analyzes the role and significance … of marketing in corporate practices; undercover the most important activities of marketing managers in current business …

Net Promoter Score (NPS) is heralded by proponents as the quintessential marketing metric for measuring customer and … to scrutinize and reflect on why the NPS has gained such a strong position in the marketing practitioner community … marketing research firms selling software solutions. However, as the concept has grown in popularity, it has attracted more …