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How does the online service level influence consumers' purchase intentions before a transaction? A formative approach

Küster, Inés; Vila, Natalia; Canales, Pedro - In: European Journal of Management and Business Economics … 25 (2016) 3, pp. 111-120

The present paper tries to study the impact of online services level in contexts where transactions have not been done yet, through the adoption of a formative approach. In this scene, the present research considers two main dimensions of online services (pre-purchase services and...

Persistent link: https://www.econbiz.de/10011946116

Orientation response in low‐fat foods : Differences based on product category and gender

Küster, Inés; Vila, Natalia; Abad‐Tortosa, Diana - In: International Journal of Consumer Studies 46 (2021) 2, pp. 515-523

Persistent link: https://www.econbiz.de/10012537504

Teaching media and methods in marketing : European and North American Universities

Vila, Natalia; Küster, Inés - In: Journal of teaching in international business 20 (2009) 1, pp. 64-79

Persistent link: https://www.econbiz.de/10003847952

Successful SME web design through consumer focus groups

Küster, Inés; Vila, Natalia - In: International journal of quality & reliability management 28 (2011) 2, pp. 132-154

Persistent link: https://www.econbiz.de/10009008122

Product placement in video games as a marketing strategy : an attempt to analysis in Disney company

Bigné Alcañiz, J. Enrique; Küster, Inés; … - In: Breaking new ground in theory and practice, (pp. 3-20). 2011

Persistent link: https://www.econbiz.de/10009380153

Consumer feelings and behaviours towards well designed websites

Vila, Natalia; Küster, Inés - In: Information & management : the internat. journal of … 48 (2011) 4/5, pp. 166-177

Persistent link: https://www.econbiz.de/10009238822

Effects of network market orientation on new ventures' international performance

Monferrer, Diego; Blesa, Andreu; Ripollés, Maríe; … - In: International journal of business environment : IJBE 5 (2012/13) 3, pp. 268-298

Persistent link: https://www.econbiz.de/10009702933

Small and medium enterprises web page design : a qualitative study

Vila, Natalia; Küster, Inés - In: International journal of internet marketing and … 7 (2012) 4, pp. 311-332

Persistent link: https://www.econbiz.de/10009711384

The market orientation-innovation-success relationship : the role of internationalization strategy

Küster, Inés; Vila, Natalia - In: Innovation: organization & management : IOM 13 (2011) 1, pp. 36-54

Persistent link: https://www.econbiz.de/10009296617

Efecto del patrocinio de la Copa América en las percepciones de Luis Vuitton : una perspectiva internacional : an international perspective

Küster, Inés; Vila, Natalia; Aldás, Joaquín; … - In: Universia business review : revista trimestral de … 22 (2009), pp. 40-55

Persistent link: https://www.econbiz.de/10003843238

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