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Motivations to use social media : effects on the perceived informativeness, entertainment, and intrusiveness of paid mobile advertising

Noguti, Valeria; Waller, David - In: Journal of marketing management : JMM ; journal of the … 36 (2020) 15/16, pp. 1527-1555

Persistent link: https://www.econbiz.de/10012395566

"Opening" location-based mobile ads : how openness and location congruency of location-based ads weaken negative effects of intrusiveness on brand choice

Ketelaar, Paul E.; Bernritter, Stefan F.; Woudenberg, … - In: Journal of business research : JBR 91 (2018), pp. 277-285

Persistent link: https://www.econbiz.de/10011902963

Do mobile banner ads increase sales? : yes, in the offline channel

Osinga, Ernst C.; Zevenbergen, Menno; Zuijlen, Mark W. … - In: International journal of research in marketing : IJRM ; … 36 (2019) 3, pp. 439-453

Persistent link: https://www.econbiz.de/10012134264

Factors affecting attitudes and behavioral intentions toward in-app mobile advertisements

Valdimar Sigurdsson; Menon, R. G. Vishnu; Atli Geir … - In: Journal of promotion management : JPM 24 (2018) 5, pp. 694-714

Persistent link: https://www.econbiz.de/10011979196

Advertising Value of Mobile Marketing Through Acceptance Among Youth in Karachi

Akbar, Suleman; Azam, Rehan; Danish, Muhammad - 2012

in Karachi. It further analyzes the impact of mobile marketing acceptance on its advertising value. To achieve the … on its advertising value. By using SPSS software Statistical evidence at .05 level of significance proved that Prior … acceptance. Further simple liner regression proved that mobile marketing acceptance has positive impact on its advertising value …

Persistent link: https://www.econbiz.de/10014164340

Consumer Attitudes Regarding Mobile Advertising in Turkey

Demirel, Kenan - 2017

The aim of this study is to examine Turkish consumer perspective so as to explore the attitudes concerning advertising … via mobile devices. A detailed literature review was conducted in the fields of mobile advertising, advertising psychology … phone users) have mainly negative attitudes and perceptions with respect to mobile advertising. More specifically, the …

Persistent link: https://www.econbiz.de/10014119637

Mobile advertisement campaigns for boosting in-store visits : a design framework and case study

Keshanian, Kimia; Ramasubbu, Narayan; Dutta, Kaushik - In: Production and operations management : the flagship … 32 (2023) 8, pp. 2438-2454

Persistent link: https://www.econbiz.de/10014328691

Serving two masters? : optimizing mobile ad contracts with heterogeneous advertisers

Ghoshal, Abhijeet; Mookerjee, Radha; Sun, Zhen - In: Production and operations management : the flagship … 32 (2023) 2, pp. 618-636

Persistent link: https://www.econbiz.de/10014266088

Retail shopwrooms, mobile sales

Willmott, Bob - In: Journal of direct, data and digital marketing practice … 15 (2013/14) 3, pp. 229-232

Persistent link: https://www.econbiz.de/10010347055

Mind the attention gap : how does digital advertising impact choice under low attention?

Santoso, Irene; Wright, Malcolm J.; Trinh, Giang; Avis, Mark - In: European journal of marketing 56 (2022) 2, pp. 442-466

Persistent link: https://www.econbiz.de/10013173436