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B-to-B-Marketing
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Geiger, Ingmar
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3
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2
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Industrial marketing management : the international journal for industrial and high-tech firms
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Group decision and negotiation
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Technologiemanagement & Marketing : Herausforderungen eines integrierten Innovationsmanagements ; [Festschrift zum 65. Geburtstag von Prof. Dr. Dr. h.c. Günter Specht]
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Media effects on the formation of negotiator satisfaction : the example of face-to-face and text based electronically mediated negotiations
Geiger, Ingmar
- In:
Group decision and negotiation
23
(
2014
)
4
,
pp. 735-763
Persistent link: https://www.econbiz.de/10010386525
Saved in:
2
From letter to Twitter : a systematic review of communication media in negotiation
Geiger, Ingmar
- In:
Group decision and negotiation
29
(
2020
)
2
,
pp. 207-250
Persistent link: https://www.econbiz.de/10012225126
Saved in:
3
A model of negotiation issue-based tactics in business-to-business sales negotiations
Geiger, Ingmar
- In:
Industrial marketing management : the international …
64
(
2017
),
pp. 91-106
Persistent link: https://www.econbiz.de/10011738392
Saved in:
4
Industrielle Verhandlungen : empirische Untersuchung von Verhandlungsmacht und -interaktion in Einzeltransaktion und Geschäftsbeziehung
Geiger, Ingmar
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003543290
Saved in:
5
Which types of multi-stage marketing increase direct customers' willingness-to-pay? : evidence from a scenario-based experiment in a B2B setting
Geiger, Ingmar
;
Dost, Florian
;
Schönhoff, Alejandro-Marcel
- In:
Industrial marketing management : the international …
47
(
2015
),
pp. 175-189
Persistent link: https://www.econbiz.de/10011313546
Saved in:
6
When East meets West at the bargaining table : adaptation, behavior and outcomes in intra- and intercultural German-Chinese business negotiations
Lügger, Kai
;
Geiger, Ingmar
;
Neun, Harald
;
Backhaus, Klaus
- In:
Journal of business economics : JBE
85
(
2015
)
1
,
pp. 15-43
Persistent link: https://www.econbiz.de/10010476676
Saved in:
7
Internal implementation of business relationship management
Geiger, Ingmar
;
Kleinaltenkamp, Michael
-
2015
Persistent link: https://www.econbiz.de/10010423222
Saved in:
8
Instruments of business relationship management
Geiger, Ingmar
;
Kleinaltenkamp, Michael
-
2015
Persistent link: https://www.econbiz.de/10010423223
Saved in:
9
Fundamentals of business-to-business marketing
Kleinaltenkamp, Michael
(
ed.
);
Plinke, Wulff
(
ed.
); …
-
2015
Persistent link: https://www.econbiz.de/10010507925
Saved in:
10
Mind the medium : a qualitative analysis of email negotiation
Parlamis, Jennifer D.
;
Geiger, Ingmar
- In:
Group decision and negotiation
24
(
2015
)
2
,
pp. 359-381
Persistent link: https://www.econbiz.de/10010485495
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