Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Die neue Sehnsucht nach dem An...
Similar by subject
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Consumer behaviour
83,018
Konsumentenverhalten
80,538
Marketing
31,418
Theorie
11,211
Theory
11,040
Relationship marketing
9,737
Beziehungsmarketing
9,681
Brand management
8,099
Markenführung
8,049
Brand image
6,825
Markenimage
6,818
USA
5,884
Deutschland
5,854
Customer satisfaction
5,793
Marketingmanagement
5,753
Online-Handel
5,639
Online retailing
5,626
Kundenzufriedenheit
5,599
Marketing management
5,531
United States
5,497
Germany
5,258
Social Web
5,100
Social web
5,095
Online-Marketing
5,090
Internet marketing
5,080
Markenartikel
4,567
Brand
4,533
Einzelhandel
4,463
Service quality
4,454
Dienstleistungsqualität
4,388
Retail trade
4,352
Electronic Commerce
4,028
Werbewirkung
3,761
E-commerce
3,741
Advertising effects
3,708
Werbung
3,667
Verbraucherverhalten
3,649
Advertising
3,630
Experiment
3,396
Emotion
3,271
more ...
less ...
Online availability
All
Undetermined
37,592
Free
27,641
Type of publication
All
Article
70,154
Book / Working Paper
46,591
Journal
609
Other
529
Type of publication (narrower categories)
All
Article in journal
54,441
Aufsatz in Zeitschrift
54,441
Graue Literatur
8,567
Non-commercial literature
8,567
Working Paper
6,988
Aufsatz im Buch
6,466
Book section
6,466
Arbeitspapier
6,375
Hochschulschrift
3,901
research-article
3,448
Thesis
2,858
Collection of articles of several authors
2,253
Sammelwerk
2,253
Aufsatzsammlung
1,449
Lehrbuch
1,246
Textbook
1,032
Konferenzschrift
939
Bibliografie enthalten
805
Bibliography included
805
Dissertation u.a. Prüfungsschriften
759
Conference paper
587
Konferenzbeitrag
587
Case study
575
Fallstudie
575
Conference proceedings
446
review-article
428
Collection of articles written by one author
348
Sammlung
348
conceptual-paper
313
Ratgeber
296
review
276
Guidebook
274
Reprint
257
Handbook
217
Handbuch
217
Amtsdruckschrift
203
Government document
203
case-report
203
Congress Report
189
Article
186
more ...
less ...
Language
All
English
93,534
German
13,952
Undetermined
8,772
Hungarian
560
French
506
Polish
194
Spanish
148
Russian
141
Italian
100
Swedish
46
Romanian
44
Portuguese
40
Danish
35
Dutch
34
Lithuanian
25
Finnish
24
Ukrainian
24
Norwegian
22
Slovak
16
Czech
14
Croatian
12
Turkish
7
Bulgarian
5
Slovenian
5
Serbian
5
Arabic
4
Chinese
3
Macedonian
2
Multiple languages
2
Old English (ca. 450-1100)
1
Bosnian
1
Indonesian
1
Japanese
1
Kazakh
1
Malay (macrolanguage)
1
Nepali
1
more ...
less ...
Author
All
Meffert, Heribert
227
Kotler, Philip
226
Bruhn, Manfred
199
Pepels, Werner
130
Huber, Frank
129
Bauer, Hans H.
128
Wiedmann, Klaus-Peter
128
Han, Heesup
124
Belk, Russell W.
118
Sheth, Jagdish N.
115
Mattila, Anna S.
107
Grunert, Klaus G.
104
Phau, Ian
104
Herrmann, Andreas
103
Lusk, Jayson L.
101
Homburg, Christian
97
Kaiser, Harry M.
95
Irwin, Scott H.
94
Grewal, Dhruv
92
Gierl, Heribert
90
Foxall, Gordon R.
83
Fritz, Wolfgang
81
Khare, Arpita
78
Bagozzi, Richard P.
76
Spiller, Achim
76
Usman, Osly
76
Dwivedi, Yogesh Kumar
75
Nayga, Rodolfo M.
71
Septianto, Felix
70
Loureiro, Sandra Maria Correia
69
Walsh, Gianfranco
69
Belz, Christian
68
Agarwal, Sumit
67
Rajagopal
67
Stavins, Joanna
67
Tomczak, Torsten
66
Wansink, Brian
66
Kirchgeorg, Manfred
65
Laroche, Michel
65
Verhoef, Peter C.
65
more ...
less ...
Institution
All
Agricultural and Applied Economics Association - AAEA
543
National Bureau of Economic Research
529
Springer Fachmedien Wiesbaden
238
Department of Agricultural, Food and Resource Economics, Michigan State University
236
Charles H. Dyson School of Applied Economics and Management, Cornell University
188
European Association of Agricultural Economists - EAAE
163
Department of Agribusiness and Applied Economics, North Dakota State University
147
International Association of Agricultural Economists - IAAE
145
Southern Agricultural Economics Association - SAEA
134
Department of Agricultural and Consumer Economics, University of Illinois at Urbana-Champaign
123
Economic Research Service, Department of Agriculture
111
American Marketing Association
108
African Association of Agricultural Economists - AAAE
98
NCR-134 Conference on Applied Commodity Price Analysis, Forecasting, and Market Risk Management
97
Australian Agricultural and Resource Economics Society - AARES
94
Department of Applied Economics, College of Agricultural, Food, and Environmental Sciences
94
Université Paris-Dauphine (Paris IX)
73
Office of the Chief Economist, Department of Agriculture
72
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
65
OECD
61
Department of Agricultural & Applied Economics, University of Wisconsin-Madison
51
Department of Agricultural and Resource Economics, University of California-Berkeley
47
International Livestock Research Institute (ILRI), Consultative Group on International Agricultural Research (CGIAR)
45
Verlag Dr. Kovač
41
Sociedade Brasileira de Economia e Sociologia Rural - SOBER
40
Western Agricultural Economics Association - WAEA
40
IGI Global
38
Edward Elgar Publishing
34
Food Industry Center, College of Agricultural, Food, and Environmental Sciences
33
Books on Demand GmbH <Norderstedt>
32
HAL
32
Agricultural and Food Policy Center (AFPC), Department of Agricultural Economics
30
International Energy Agency
30
Zwick Center for Food and Resource Policy, Department of Agricultural and Resource Economics
29
Department of Agricultural and Resource Economics, University of Maryland
26
Institut für Demoskopie Allensbach
26
European Society for Opinion and Marketing Research
25
Gesellschaft für Wirtschafts- und Sozialwissenschaften des Landbaues - GEWISOLA
24
University of Western Sydney
24
EconWPA
23
more ...
less ...
Published in...
All
Journal of business research : JBR
2,110
Journal of retailing and consumer services
1,939
European Journal of Marketing
803
International journal of consumer studies
777
International journal of hospitality management
771
SpringerLink / Bücher
699
Psychology & marketing
668
Journal of consumer research : JCR ; an interdisciplinary bimonthly
582
NBER working paper series
526
Journal of Consumer Marketing
456
Working paper / National Bureau of Economic Research, Inc.
446
European journal of marketing : EJM
420
Asia Pacific journal of marketing and logistics
404
The journal of product & brand management
404
NBER Working Paper
387
Management science : journal of the Institute for Operations Research and the Management Sciences
386
Journal of marketing management : MM
370
Journal of marketing research : JMR
363
The journal of brand management : an international journal
360
Journal of marketing
350
Marketing Intelligence & Planning
348
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
340
Journal of the Academy of Marketing Science
336
Journal of travel and tourism marketing
335
Journal of international consumer marketing
324
Journal of retailing
324
Marketing intelligence & planning
317
Journal of marketing communications
312
Tourism management : research, policies, practice
312
Cogent business & management
308
Marketing letters : a journal of research in marketing
308
International Journal of Retail & Distribution Management
297
Journal of fashion marketing and management
297
International journal of retail & distribution management
293
The international review of retail, distribution and consumer research
293
Journal of business ethics : JOBE
291
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
290
The journal of consumer marketing
290
Journal of consumer behaviour : an international research review
286
more ...
less ...
Source
All
ECONIS (ZBW)
95,158
USB Cologne (EcoSocSci)
7,893
RePEc
6,855
Other ZBW resources
4,913
BASE
1,908
EconStor
875
USB Cologne (business full texts)
164
OLC EcoSci
110
ArchiDok
7
more ...
less ...
Showing
81
-
90
of
117,883
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
81
Marketing
für Zielgruppen ab 50 : Kommunikationsstrategien für 50plus und Senioren ; mit Fallbeispielen
Härtl-Kasulke, Claudia
-
1998
Persistent link: https://www.econbiz.de/10000666035
Saved in:
82
Marketing
and customer behaviour
Jenkins, John R. G.
-
1972
Persistent link: https://www.econbiz.de/10000666881
Saved in:
83
Motivation research and
marketing
management
Newman, Joseph William
-
1957
Persistent link: https://www.econbiz.de/10000674516
Saved in:
84
Creating powerful brands in consumer, service, and industrial markets
De Chernatony, Leslie
;
McDonald, Malcolm
-
2000
-
2nd ed., repr
Persistent link: https://www.econbiz.de/10000675294
Saved in:
85
Dokumentation:
Marketing
in einer sich ändernden Umwelt : Fachtagung der Nürnberger Akademie für Absatzwirtschaft vom 30. - 31. Januar 1986 in Frankfurt
Wimmer, Frank
(
contributor
);
Wessner, Konrad
(
contributor
)
-
1986
Persistent link: https://www.econbiz.de/10000713806
Saved in:
86
Consumer behavior
Schiffman, Leon G.
;
Kanuk, Leslie Lazar
-
1994
-
5th ed
Persistent link: https://www.econbiz.de/10000423428
Saved in:
87
Journal of international consumer
marketing
1988-: Philadelphia, Pa. : Taylor & Francis Group
;
…
-
1.1988 -
Persistent link: https://www.econbiz.de/10000426971
Saved in:
88
Die Macht aktiver Konsumenten : aktive Einflußnahme von Konsumenten auf das
Marketing
privater Konsumgüteranbieter unter wirkungsorientiertem Aspekt
Specht, Günter
-
1979
Persistent link: https://www.econbiz.de/10000064199
Saved in:
89
Marketing
and semiotics : new directions in the study of signs for sale
Umiker-Sebeok, Jean
(
ed.
)
-
1987
Persistent link: https://www.econbiz.de/10000071049
Saved in:
90
Strukturmodelle des Konsumverhaltens : empirische Zugänglichkeit und praktischer Einsatz zur Vorbereitung absatzwirtschaftlicher Positionierungs- und Segmentierungsentscheidungen
Mazanec, Josef A.
-
1978
Persistent link: https://www.econbiz.de/10000071702
Saved in:
First
Prev
5
6
7
8
9
10
11
12
13
14
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
