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1
Online group influence and digital product consumption
Mu, Jifeng
;
Thomas, Ellen
;
Qi, Jiayin
;
Tan, Yong
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
5
,
pp. 921-947
Persistent link: https://www.econbiz.de/10011924793
Saved in:
2
Creative appeals in firm-generated content and product performance
Mu, Jifeng
;
Zhang, Jonathan
;
Borah, Abhishek
;
Qi, Jiayin
- In:
Information systems research : ISR
33
(
2022
)
1
,
pp. 18-42
Persistent link: https://www.econbiz.de/10013188220
Saved in:
3
Outside-in marketing capability and firm performance
Mu, Jifeng
;
Bao, Yongchuan
;
Sekhon, Tejvir
;
Qi, Jiayin
; …
- In:
Industrial marketing management : the international …
75
(
2018
),
pp. 37-54
Persistent link: https://www.econbiz.de/10011963369
Saved in:
4
Platform trust in C2C e-commerce platform : the sellers’ cultural perspective
Qin, Liangjuan
;
Qu, Qixing
;
Zhang, Li
;
Wu, Harris
- In:
Information technology and management
23
(
2022
)
4
,
pp. 233-243
Persistent link: https://www.econbiz.de/10013433699
Saved in:
5
Marketing capability, organizational adaptation and new product development performance
Mu, Jifeng
- In:
Industrial marketing management : the international …
49
(
2015
),
pp. 151-166
Persistent link: https://www.econbiz.de/10011374565
Saved in:
6
Networking capability, network structure, and new product development performance
Mu, Jifeng
- In:
IEEE transactions on engineering management : EM
61
(
2014
)
4
,
pp. 599-609
Persistent link: https://www.econbiz.de/10010461255
Saved in:
7
Dynamic capability and firm performance : the role of marketing capability and operations capability
Mu, Jifeng
- In:
IEEE transactions on engineering management : EM
64
(
2017
)
4
,
pp. 554-565
Persistent link: https://www.econbiz.de/10011773271
Saved in:
8
ADTreesLogit model for customer churn prediction
Qi, Jiayin
;
Zhang, Li
;
Liu, Yanping
;
Li, Ling
;
Zhou, Yongpin
-
2009
Persistent link: https://www.econbiz.de/10003848413
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9
Subjective well-being measurement based on Chinese grassroots blog text sentiment analysis
Qi, Jiayin
;
Fu, Xiangling
;
Zhu, Ge
- In:
Information & management : the internat. journal of …
52
(
2015
)
7
,
pp. 859-869
Persistent link: https://www.econbiz.de/10011416361
Saved in:
10
The comparison study on employees' adoption of public and enterprise social networks
Qi, Jiayin
;
Wu, Lianren
;
Xiong, Miaomiao
;
Hu, Shuaibo
- In:
Human systems management : HSM
40
(
2021
)
2
,
pp. 145-168
Persistent link: https://www.econbiz.de/10012602955
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