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Rudolph, Thomas; Emrich, Oliver - In: Erfolgsfaktoren des Mobile Marketing : [Strategien, …, (pp. 261-278). 2008

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Rudolph, Thomas; Emrich, Oliver; Nagengast, Liane; … - In: Marketing review St. Gallen : Marketingfachzeitschrift … 25 (2008) 6, pp. 11-16

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Rudolph, Thomas; Emrich, Oliver; Meise, Jan Niklas - In: Interactive Marketing im Web 2.0+ : Konzepte und …, (pp. 183-196). 2007

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Rudolph, Thomas; Emrich, Oliver - In: The international review of retail, distribution and … 19 (2009) 5, pp. 483-503

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Emrich, Oliver; Rudolph, Thomas - In: Harvard-Business-Manager : das Wissen der Besten 33 (2011) 7, pp. 6-9

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Rudolph, Thomas; Metzler, Thomas; Emrich, Oliver; … - 2014

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Emrich, Oliver; Verhoef, Peter C. - In: International journal of research in marketing : IJRM ; … 32 (2015) 4, pp. 363-374

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Emrich, Oliver; Paul, Michael; Rudolph, Thomas - In: Journal of retailing 91 (2015) 2, pp. 326-342

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Rudolph, Thomas; Emrich, Oliver; Meise, Jan Niklas - In: Interactive Marketing im Web 2.0+ : Konzepte und …, (pp. 183-196). 2008

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Emrich, Oliver; Rudolph, Thomas - In: Problems and perspectives in management : PPM ; … 12 (2014) 2, pp. 75-85

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