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Exploring the role of IND-COL as a moderator in the comprehensive service evaluation model
Sharma, Piyush; Chen, Ivy S. N.; Luk, Sherriff T. K. - In: Journal of international consumer marketing 24 (2012) 1/2, pp. 129-142
Persistent link: https://www.econbiz.de/10009545340
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The moderating effect of culture on overall perceived value in the online purchasing process
Sabiote, Carmen M.; Frías, Dolores M.; Castañeda, J. … - In: Service business 7 (2013) 1, pp. 83-102
Persistent link: https://www.econbiz.de/10009728540
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A cross-national study of the influence of individualism and collectivism on liking brand pages
Muk, Alexander; Chung, Christina; Kim, Jonghoon - In: Journal of international consumer marketing 26 (2014) 2, pp. 122-137
Persistent link: https://www.econbiz.de/10010359893
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The role of individualism vs. collectivism in the formation of repurchase intent : a cross-industry comparison of the effects of cultural and personal values
Frank, Björn; Enkawa, Takao; Schvaneveldt, Shane J. - In: Journal of economic psychology : research in economic … 51 (2015), pp. 261-278
Persistent link: https://www.econbiz.de/10011506906
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Culture and the consumer journey
Shavitt, Sharon; Barnes, Aaron J. - In: Journal of retailing 96 (2020) 1, pp. 40-54
Persistent link: https://www.econbiz.de/10012295806
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Individualism, collectivism, and consumer animosity in emerging Asia : evidence from Korea
Han, C. M. - In: The journal of consumer marketing 34 (2017) 4, pp. 359-370
Persistent link: https://www.econbiz.de/10011691612
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A comparative analysis of cultural value orientations for understanding sport fan motivations
Han, Dongyoo; Mahony, Daniel F.; Greenwell, T. Christopher - In: International journal of sports marketing & sponsorship 17 (2016) 3, pp. 260-276
Persistent link: https://www.econbiz.de/10011607948
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Cultural influence on luxury value perceptions : collectivist vs. individualist luxury perceptions
Aliyev, Farhad; Wagner, Ralf - In: Journal of international consumer marketing 30 (2018) 3, pp. 158-172
Persistent link: https://www.econbiz.de/10011917533
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Hesitant to label, yet quick to judge : how cultural mindsets affect the accessibility of stereotypic knowledge when concepts of the elderly are primed
Saluja, Geetanjali; Adaval, Rashmi; Wyer, Robert S. - In: Organizational behavior and human decision processes : … 143 (2017), pp. 23-38
Persistent link: https://www.econbiz.de/10011791569
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Culture and consumer behavior
Torelli, Carlos J.; Rodas, Mariá A.; Lahoud, Pascale - In: Cross cultural issues in consumer science and consumer …, (pp. 49-68). 2017
Persistent link: https://www.econbiz.de/10011749717