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Purpose: Drawing on the stimulus–organism–response (S-O-R) model, the purpose of this study is to investigate mediating effects of controlled and uncontrolled communications of corporate brand perceptions on consumer satisfaction and loyalty. Design/methodology/approach: Structural equation...
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Panic buying has re-emerged as a 'new' normal consumer behavior and has become a coping mechanism for real and perceived dangers associated with COVID-19. Despite the need for a better understanding of the panic buying phenomenon, there has been a lack of scholarly research on this topic. This...
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