Narrow search
Showing 1 - 10 of 125,137
Cover Image
The anatomy of a rivalry : the role of resentment in the development of brand attitudes
Alvarado-Karste, Diego; Kidwell, Blair - In: The journal of product & brand management 31 (2022) 4, pp. 637-653
Persistent link: https://www.econbiz.de/10013393667
Cover Image
Getting to know you : social media personalization as a means of enhancing brand loyalty and perceived quality
Shanahan, Tyler; Tran, Trang P.; Taylor, Erik C. - In: Journal of retailing and consumer services 47 (2019), pp. 57-65
Persistent link: https://www.econbiz.de/10011995447
Cover Image
Impact of brand nostalgia on intention to purchase brand extensions : moderating role of brand attachment
Banerjee, Shubhomoy; Shaikh, Ateeque - In: The journal of product & brand management 31 (2022) 7, pp. 1005-1017
Persistent link: https://www.econbiz.de/10013429003
Cover Image
Does celebrity attachment influence brand attachment and brand loyalty in celebrity endorsement? : a mixed methods study
Özer, Mehmet; Özer, Alper; Ekinci, Yuksel; Koçak, Akın - In: Psychology & marketing 39 (2022) 12, pp. 2384-2400
Persistent link: https://www.econbiz.de/10013465202
Cover Image
Specificity of CSR ties that (un)bind brand attachment
Romano, Fernanda M.; Devine, Alua; Tarabashkina, Liudmila; … - In: Australasian marketing journal : AMJ ; official journal … 31 (2023) 1, pp. 71-80
Persistent link: https://www.econbiz.de/10014228878
Cover Image
The effect of airline's professional models on brand loyalty : focusing on mediating effect of brand attitude
Oh, Ah-Hyun; Park, Hye-Yoon - In: Journal of Asian finance, economics and business : JAFEB 7 (2020) 5, pp. 155-166
Persistent link: https://www.econbiz.de/10012667655
Cover Image
The effect of brand personality on consumer loyalty and buying intention
Saeida, Saeid; Ghaseminezhad, Mina; Pakdel, Mohammad R.; … - In: International journal of economic perspectives : IJEP 11 (2017) 1, pp. 1270-1281
Persistent link: https://www.econbiz.de/10011764665
Cover Image
Second person pronouns enhance consumer involvement and brand attitude
Cruz, Ryan E.; Leonhardt, James M.; Pezzuti, Todd - In: Journal of interactive marketing : a quarterly … 39 (2017), pp. 104-116
Persistent link: https://www.econbiz.de/10011743784
Cover Image
Designing Facebook publications focused on hotel customer experience : how to improve brand attitude and booking intention
Gómez-Suárez, Mónica; Veloso, Mónica - In: Brand, Label, and Product Intelligence : Second …, (pp. 247-258). 2022
Persistent link: https://www.econbiz.de/10013338086
Cover Image
Examining the effect of emotional branding in building brand equity of social marketing campaigns : a case on Swachh Bharat, India
Manohar, Sridhar; Kumar, Ramesh J.; Saha, Raiswa; … - In: Society and business review 18 (2023) 2, pp. 197-218
Persistent link: https://www.econbiz.de/10014334059