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Endowment effect for hedonic but not utilitarian goods
Chan, Eugene Y. - In: International journal of research in marketing : IJRM ; … 32 (2015) 4, pp. 439-441
Persistent link: https://www.econbiz.de/10011428933
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Shopping well-being : is it just a matter of pleasure or doing the task? The role of shopper's gender and self-congruity
El Hedhli, Kamel; Zourrig, Haithem; Chebat, Jean-Charles - In: Journal of retailing and consumer services 31 (2016), pp. 1-13
Persistent link: https://www.econbiz.de/10011528465
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Consumer perceptions of product creativity, coolness, value and attitude
Im, Subin; Bhat, Subodh; Lee, Yikuan - In: Journal of business research : JBR 68 (2015) 1, pp. 166-172
Persistent link: https://www.econbiz.de/10010433153
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The effect of convenience store dessert on consumers value and satisfaction
Cha, Seong Soo; Lee, Su-Han - In: Journal of Asian finance, economics and business : JAFEB 7 (2020) 3, pp. 191-199
Persistent link: https://www.econbiz.de/10012667341
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Cash on delivery as a determinant of e-commerce growth in emerging markets
Hamed, Sara; El-Deeb, Sara - In: Journal of global marketing 33 (2020) 4, pp. 242-265
Persistent link: https://www.econbiz.de/10012292812
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Consumer values and service quality perceptions of food truck experiences
Shin, Yeon Ho; Kim, Haemi; Severt, Kimberly - In: International journal of hospitality management 79 (2019), pp. 11-20
Persistent link: https://www.econbiz.de/10012012771
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The effect of hedonic value, utilitarian value and perceived risk on consumer intention of choosing P2P collaborative consumption options
Ngoc Trang Thi Nguyen; Lee, Yoonjae - In: International journal of electronic marketing and … 12 (2021) 3, pp. 285-305
Persistent link: https://www.econbiz.de/10012598443
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How perceived utilitarian and hedonic value influence online impulse shopping in India? : moderating role of perceived trust and perceived risk
Lavuri, Rambabu; Jindal, Abhinav; Akram, Umair - In: International journal of quality and service sciences 14 (2022) 4, pp. 615-634
Persistent link: https://www.econbiz.de/10013454245
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Find me here : share store information through check-in
Yin, Chin-Ching; Tang, Yun-Chia; Hsieh, Yi-Ching; Chiu, … - In: Journal of research in interactive marketing : … 16 (2022) 2, pp. 259-276
Persistent link: https://www.econbiz.de/10013277418
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Meta-analysis of augmented reality marketing
Kumar, Harish; Gupta, Parul; Chauhan, Sumedha - In: Marketing intelligence & planning 41 (2023) 1, pp. 110-123
Persistent link: https://www.econbiz.de/10013532117